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#TeamRefugee: How the Olympics Ensures Everyone Feels Part of One Human Family

August 22, 2016 Comments


Reading Time: 3 minutes    Watching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team that’s …

Posted in Community, Globalization, Government, Non-profits | Tagged | Leave a comment

 

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


Reading Time: 3 minutesIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

Why Business Must Become a Third Pillar of Social Change

May 9, 2013 Comments


Reading Time: 1 minutesIn 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …

Posted in Capitalism, CSR, Globalization, Government, Non-profits, Philanthropy, Purpose | Leave a comment

 

U.S.-Muslim relations: How social media can help build civil society

September 17, 2012 Comments


Reading Time: 1 minutesIn the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between …

Posted in Causes, Community, Future, Globalization, Purpose, Social | Tagged , , | Leave a comment

 

U.S. Embassy Attacks: How to control hateful uses of social media

September 14, 2012 Comments


Reading Time: 2 minutesThe tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and posted on You Tube in an edited form, begs the question of …

Posted in Brands, Causes, Consumers, Future, Globalization, Purpose, Social, We First | Tagged , , | 2 Comments

 

Why caring is now the key to your brand’s success

February 6, 2012 Comments


Reading Time: 2 minutesNo book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Leadership, Optimism, Other, Purpose, Social, Technology, Thinking, Values | Tagged , , , , , , , , , | Leave a comment

 

How social technology will change your world, literally.

January 18, 2012 Comments


Reading Time: 2 minutesI wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …

Posted in Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values | Tagged , , , , , | Leave a comment

 

Smart Trust: Your must-read guide building trust to ignite your brand

January 10, 2012 Comments


Reading Time: 2 minutesNo topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out …

Posted in Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Leadership, Optimism, Other, Purpose, Thinking, Values | Tagged , , , , , | Leave a comment

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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