Reviews
Why caring is now the key to your brand’s success
No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …
How social technology will change your world, literally.
I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …
Smart Trust: Your must-read guide building trust to ignite your brand
No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out …
What Corporate America must learn from #OccupyWallStreet to succeed in 2012
Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a …
The future is a story we write every day
When you watch this Google Zeitgeist video for 2011 it’s hard not to be struck by the sheer volume and impact of changes that have taken place this year. Equally hard to ignore is the breath and depth of human …
Authors@Google: Simon Mainwaring, We First
I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why …
Top ten ways CEO’s must change to lead in the social business marketplace
The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world …
We First: Why social media is a game changer for the global community
I wrote We First because, like many others, I was struck by the desperate need for change that was evident all around the world: the number of people who have lost their homes, jobs and livelihoods here in the United …
Enter your name and email to receive 3 free social branding training videos and bonus content.
Subscribe via RSSAbout Simon (Sidebar)
Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
Categories
- Advertising
- Apple
- Books
- Brands
- Capitalism
- Causes
- Community
- Conferences
- Consumers
- Corporate Websites
- Creativity
- CSR
- Economy
- Future
- Gaming
- GENERAL
- Globalization
- Government
- Leadership
- MEDIA
- Mobile
- Nike
- Non-profits
- Optimism
- Philanthropy
- Purpose
- Social Entrepreneurship
- Social media
- Social Networking
- Technology
- Thought leadership
- Values
- Videos
- Viral
- Virtual Goods
- We First