Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment


Why Business Must Become a Third Pillar of Social Change

May 9, 2013 Comments

In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …

Posted in Capitalism, CSR, Globalization, Government, Non-profits, Philanthropy, Purpose | Leave a comment


U.S.-Muslim relations: How social media can help build civil society

September 17, 2012 Comments

In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between …

Posted in Causes, Community, Future, Globalization, Purpose, Social | Tagged , , | Leave a comment


U.S. Embassy Attacks: How to control hateful uses of social media

September 14, 2012 Comments

The tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and posted on You Tube in an edited form, begs the question of …

Posted in Brands, Causes, Consumers, Future, Globalization, Purpose, Social, We First | Tagged , , | 2 Comments


Why caring is now the key to your brand’s success

February 6, 2012 Comments

No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Leadership, Optimism, Other, Purpose, Social, Technology, Thinking, Values | Tagged , , , , , , , , , | Leave a comment


How social technology will change your world, literally.

January 18, 2012 Comments

I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …

Posted in Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values | Tagged , , , , , | Leave a comment


Smart Trust: Your must-read guide building trust to ignite your brand

January 10, 2012 Comments

No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out …

Posted in Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Leadership, Optimism, Other, Purpose, Thinking, Values | Tagged , , , , , | Leave a comment


What Corporate America must learn from #OccupyWallStreet to succeed in 2012

December 20, 2011 Comments

Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a …

Posted in Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Non-profits, Purpose, Social, Values, We First | Tagged , , , | 2 Comments



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.