Close

Reviews

Egypt: Social media as a life or death proposition

February 4, 2011 24 Comments


Hundreds of thousands of Egyptians, many wearing bandages from from days of street fighting, turned out in Cairo’s Tahrir Square on Friday for what they are calling the ‘Day of Departure’, a nationwide cry for the immediate removal and prosecution …

Posted in Community, Future, Globalization, Social media, Values | Tagged , , , | 24 Comments

 

BIG NEWS: Announcing my first book, We First

January 30, 2011 31 Comments


httpv://www.youtube.com/watch?v=Q-nWKaCZBjQ Visit www.wefirstbook.com Hi, I’m Simon Mainwaring. Thanks for your time and your support of my blog. Over the last two years we’ve been looking at a few really important questions. How does the economy recover? How does your company …

Posted in Brands, Causes, Consumers, Future, Globalization, Non-profits, Social media | Tagged , , , | 31 Comments

 

SwipeGood: Social change through little change at all

January 18, 2011 Comments


The need to scale positive social change is immediate and pressing. Too many men, women and children around the world are suffering, often needlessly, because they’re not getting the help they need. At the other end of the prosperity equation, …

Posted in Capitalism, Consumers, Future, Globalization, Non-profits, Social media | Tagged , , | 6 Comments

 

How Nike redefines leadership in a global, social community

January 6, 2011 45 Comments


Nike is famous for taking a leadership position on the field and in the marketplace. But what it’s just done for the entire apparel industry is both surprising and enlightening. At the turn of the year Nike released their open-source …

Posted in Brands, Capitalism, Consumers, Creativity, Globalization, Nike, Thought leadership | Tagged , , | 45 Comments

 

The Coming Decade of Radical Transparency

December 16, 2010 16 Comments


It is customary at this time of year to look back and reflect on the year that was. But this year is different. Not only was it the end of the first decade of the new Millennium, but it represents …

Posted in Brands, Capitalism, Consumers, Economy, Facebook, Future, Globalization, Government, Social Networking | Tagged , , , , | 16 Comments

 

There is no “Us” and “Them: How social media can forge cultural bridges

September 19, 2010 13 Comments


httpv://www.youtube.com/watch?v=5s-_B2chN5w I recently had the great privilege of participating in a public forum on how media – including social media – can be used to forge cultural bridges. Our hosts, the Levantine Center, just released this video of the discussion, …

Posted in Community, Future, Globalization, Optimism, Social media, Thought leadership | 13 Comments

 

Lessons from BP and bankers: The need for a more sustainable future

August 6, 2010 18 Comments


I woke up this morning and read this post by Robert Kuttner in Huffington Post. I think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, …

Posted in Brands, Capitalism, Consumers, Economy, Future, Globalization, Social media, Thought leadership | Tagged , , , | 18 Comments

 

Cannes Advertising Festival Seminar: Social media as an instrument of change

June 20, 2010 22 Comments


For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. …

Posted in Advertising, Brands, Capitalism, Consumers, Globalization, MEDIA, Social media, Values | Tagged , , , | 22 Comments

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

Recent Tweets

Archives