Why Business Must Become a Third Pillar of Social Change

May 9, 2013 Comments

In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …

Posted in Capitalism, CSR, Globalization, Government, Non-profits, Philanthropy, Purpose | Leave a comment


Mobile matters: Gary Schwartz on how your brand keeps up with shoppers

February 13, 2013 Comments

 I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. In …

Posted in Brands, Consumers, Government, Mobile | Tagged , , | Leave a comment


Ten reasons social media will decide tonight’s debate and the Presidential Election

October 3, 2012 Comments

With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The …

Posted in Brands, Community, Consumers, Economy, Future, Government, Optimism, Social media | Leave a comment


How social technology will change your world, literally.

January 18, 2012 Comments

I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …

Posted in Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values | Tagged , , , , , | Leave a comment


Mashable Social Good: How Three Pillars of Social Change are Using Social Media

September 29, 2011 Comments

Last week I had the privilege of speaking at the Mashable Social Good Summit. I wanted to share the video with you as many people had requested the slides and hearing the dialogue may help you use them most effectively. …

Posted in Brands, Capitalism, Causes, Community, Conferences, Future, Government, Non-profits, Purpose, Social media, We First | Tagged , , , , | Leave a comment


Robert Tercek: This Week In Social Media

August 31, 2011 Comments

Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, …

Posted in Capitalism, Causes, Community, CSR, Future, Government, Non-profits, Social Entrepreneurship, Social media, Technology, Thought leadership, We First | Tagged , , , , , , , , , | Leave a comment


Belief in brand America: The true cost of the debt ceiling debacle

August 28, 2011 Comments

It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from AAA …

Posted in Brands, Capitalism, Consumers, Economy, Future, Government, Optimism | Tagged , , , | 2 Comments


Blake Mycoskie on TOMS new One for One Eyewear: Part 1

June 22, 2011 Comments

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others …

Posted in Advertising, Brands, Capitalism, Causes, Future, Government, Purpose, Social media, We First | Tagged , , , , , , , | Leave a comment


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About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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