Clinton vs Trump: The Contrasting Politics of Coherent and Dissonant Brands

September 28, 2016 Comments

Reading Time: 3 minutesOver the last 48 hours much has been made of the stark contrast in performances at the first Presidential debate by the press, pundits and public across America and around the world. As one commentator aptly stated, watching the debates …

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#TeamRefugee: How the Olympics Ensures Everyone Feels Part of One Human Family

August 22, 2016 Comments

Reading Time: 3 minutes    Watching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team that’s …

Posted in Community, Globalization, Government, Non-profits | Tagged | Leave a comment


Trump, Brexit and the Dueling Narratives That Will Determine Our Future

July 15, 2016 Comments

Reading Time: 3 minutesWe are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie …

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Why Business Must Become a Third Pillar of Social Change

May 9, 2013 Comments

Reading Time: 1 minutesIn 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …

Posted in Capitalism, CSR, Globalization, Government, Non-profits, Philanthropy, Purpose | Leave a comment


Mobile matters: Gary Schwartz on how your brand keeps up with shoppers

February 13, 2013 Comments

Reading Time: 5 minutes I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. In …

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Ten reasons social media will decide tonight’s debate and the Presidential Election

October 3, 2012 Comments

Reading Time: 2 minutesWith less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The …

Posted in Brands, Community, Consumers, Economy, Future, Government, Optimism, Social | Leave a comment


How social technology will change your world, literally.

January 18, 2012 Comments

Reading Time: 2 minutesI wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …

Posted in Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values | Tagged , , , , , | Leave a comment


Mashable Social Good: How Three Pillars of Social Change are Using Social Media

September 29, 2011 Comments

Reading Time: 1 minutesLast week I had the privilege of speaking at the Mashable Social Good Summit. I wanted to share the video with you as many people had requested the slides and hearing the dialogue may help you use them most effectively. …

Posted in Brands, Capitalism, Causes, Community, Conferences, Future, Government, Non-profits, Purpose, Social, We First | Tagged , , , , | Leave a comment



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.