Reviews
Why Business Must Become a Third Pillar of Social Change
In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …
Mobile matters: Gary Schwartz on how your brand keeps up with shoppers
Ten reasons social media will decide tonight’s debate and the Presidential Election
With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The …
How social technology will change your world, literally.
I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …
Mashable Social Good: How Three Pillars of Social Change are Using Social Media
Last week I had the privilege of speaking at the Mashable Social Good Summit. I wanted to share the video with you as many people had requested the slides and hearing the dialogue may help you use them most effectively. …
Robert Tercek: This Week In Social Media
Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, …
Belief in brand America: The true cost of the debt ceiling debacle
It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from AAA …
Blake Mycoskie on TOMS new One for One Eyewear: Part 1
I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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