Reviews
How building your brand with your community grows both
One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one example …
Who will win the war for eyeballs between TV and social media
Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So who …
Move over New York: What happens in an Internet minute
Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in …
Robert Tercek: The rising impact of social media, big data and media disruption
I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …
Robert Tercek: The Future of TV, Social Media and Storytelling
We’re super excited to announce that Robert Tercek is a special guest speaker at ther We First Seminar on February 1-2 at the Marina del Rey Marriott in California. Robert is one of the world’s most prolific creator of interactive …
Sherry Turkle of MIT: How social media impacts to your identity (Part 2)
Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM: Hi, I’m …
Michael Martin: The Inner Voice of Trading
In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper …
Chuck Carey of Troika: How listening and design shape brand storytelling
Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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