Reviews
Move over New York: What happens in an Internet minute
Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in …
Robert Tercek: The rising impact of social media, big data and media disruption
I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …
Robert Tercek: The Future of TV, Social Media and Storytelling
We’re super excited to announce that Robert Tercek is a special guest speaker at ther We First Seminar on February 1-2 at the Marina del Rey Marriott in California. Robert is one of the world’s most prolific creator of interactive …
Sherry Turkle of MIT: How social media impacts to your identity (Part 2)
Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM: Hi, I’m …
Michael Martin: The Inner Voice of Trading
In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper …
Chuck Carey of Troika: How listening and design shape brand storytelling
Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which …
How language is changing advertising
I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de Bianchi, …
Cannes Advertising Festival Seminar: Social media as an instrument of change
For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. …
Enter your name and email to receive 3 free social branding training videos and bonus content.
Subscribe via RSSAbout Simon (Sidebar)
Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
Categories
- Advertising
- Apple
- Books
- Brands
- Capitalism
- Causes
- Community
- Conferences
- Consumers
- Corporate Websites
- Creativity
- CSR
- Economy
- Future
- Gaming
- GENERAL
- Globalization
- Government
- Leadership
- MEDIA
- Mobile
- Nike
- Non-profits
- Optimism
- Philanthropy
- Purpose
- Social Entrepreneurship
- Social media
- Social Networking
- Technology
- Thought leadership
- Values
- Videos
- Viral
- Virtual Goods
- We First