3 Reasons Why Vine Will Be Part of the Future of Social Marketing

March 13, 2014 Comments

Vine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and exciting …

Posted in MEDIA, Social Networking, Twitter, Viral | 5 Comments


How building your brand with your community grows both

March 19, 2013 Comments

One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one example …

Posted in Advertising, Brands, Community, MEDIA | Tagged , , | Leave a comment


Who will win the war for eyeballs between TV and social media

December 3, 2012 Comments

Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So who …

Posted in Advertising, Brands, Future, MEDIA, Social media | Tagged , , | 7 Comments


Move over New York: What happens in an Internet minute

March 30, 2012 Comments

Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in …

Posted in Brands, Facebook, Future, MEDIA, Mobile, Technology, We First | Tagged , , | 2 Comments


Robert Tercek: The rising impact of social media, big data and media disruption

March 21, 2012 Comments

I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …

Posted in Brands, Conferences, Creativity, Future, Leadership, MEDIA, Mobile, Social media, Technology, Thought leadership, We First | Tagged , , , | Leave a comment


Robert Tercek: The Future of TV, Social Media and Storytelling

January 9, 2012 Comments

We’re super excited to announce that Robert Tercek is a special guest speaker at ther We First Seminar on February 1-2 at the Marina del Rey Marriott in California. Robert is one of the world’s most prolific creator of interactive …

Posted in Community, Consumers, Facebook, Future, Gaming, GENERAL, MEDIA, Mobile, Optimism, Social media, Technology | Tagged , , , | Leave a comment


Sherry Turkle of MIT: How social media impacts to your identity (Part 2)

October 10, 2011 Comments

Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m …

Posted in Books, Brands, Community, Facebook, Future, MEDIA, Mobile, Social media, Social Networking, Technology, Twitter, Values, We First | Tagged , , , , , , , , , , | 2 Comments


Michael Martin: The Inner Voice of Trading

October 6, 2011 Comments

In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper …

Posted in Books, Brands, Future, Leadership, MEDIA, Purpose, Social media, Thought leadership, Values | Tagged , , , , , , | Leave a comment


we first training

About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

Recent Tweets