How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?

October 21, 2016 Comments

Reading Time: 1 minutesListen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11.     Image via Flickr courtesy of user TechStage at 

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The New Role of Consumers in Building Your Brand

April 19, 2016 Comments

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Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments

Reading Time: 2 minutesAnnouncing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

Posted in Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment


3 Reasons Why Vine Will Be Part of the Future of Social Marketing

March 13, 2014 Comments

Reading Time: 2 minutesVine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and exciting …

Posted in Media, Twitter | 5 Comments


How building your brand with your community grows both

March 19, 2013 Comments

Reading Time: 2 minutesOne of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one example …

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Who will win the war for eyeballs between TV and social media

December 3, 2012 Comments

Reading Time: 2 minutesMany people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So who …

Posted in Advertising, Brands, Future, Media, Social | Tagged , , | 7 Comments


Move over New York: What happens in an Internet minute

March 30, 2012 Comments

Reading Time: 1 minutesLast week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in …

Posted in Brands, Facebook, Future, Media, Mobile, Technology, We First | Tagged , , | 2 Comments


Robert Tercek: The rising impact of social media, big data and media disruption

March 21, 2012 Comments

Reading Time: 1 minutesI was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …

Posted in Brands, Conferences, Creativity, Future, Leadership, Media, Mobile, Social, Technology, Thinking, We First | Tagged , , , | Leave a comment



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.