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The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments


Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, community architecture, Consumers, Future, Innovation, Leadership, Millennials, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

21st Century Leadership: 3 Master Strokes by Elon Musk

June 20, 2014 Comments


When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving …

Posted in Brands, CSR, Future, Leadership, Millennials, sustainability, Thought leadership | Leave a comment

 

How corporate purpose turns Millennials into brand ambassadors

January 29, 2013 Comments


TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of …

Posted in Advertising, Brands, Capitalism, Consumers, Millennials, Purpose, Social media, Thought leadership, We First | Tagged , , | 7 Comments

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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