Reviews
How corporate purpose turns Millennials into brand ambassadors
January 29, 2013
7 Comments
TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of …
Posted in Advertising, Brands, Capitalism, Consumers, Millennials, Purpose, Social media, Thought leadership, We First
Tagged corporate purpose, Millennials, social activism
7 Comments
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Subscribe via RSSAbout Simon (Sidebar)
Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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