The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, community architecture, Consumers, Future, Innovation, Leadership, Millennials, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments


Monsanto, Abercrombie & Fitch, And The Greatest New Threat To Your Brand: Your Customers

June 4, 2013 Comments

At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, …

Posted in Brands, Causes, Consumers, Mobile | Tagged , , , , | 4 Comments


SuperBrands and the Unreasonable Screen: How to lead in mobile

May 13, 2013 Comments

Guest post from Gary Schwartz I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to port globally. Mr. Epstein’s mission statement …

Posted in Brands, Innovation, Mobile | Tagged , | Leave a comment


5 great studies in how to use social media to rally support for social good

April 19, 2013 Comments

I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — …

Posted in Brands, Consumers, Innovation, Mobile, Social media | Tagged , , | Leave a comment


Mobile matters: Gary Schwartz on how your brand keeps up with shoppers

February 13, 2013 Comments

 I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. In …

Posted in Brands, Consumers, Government, Mobile | Tagged , , | Leave a comment


Top ten characteristics of brands that will succeed in 2013

November 29, 2012 Comments

As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do …

Posted in Advertising, Brands, Consumers, Future, Mobile, Purpose, Social media, We First | Tagged , , | Leave a comment


Due to Thanksgiving, something special for you from We First

November 26, 2012 Comments

I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding Blueprint …

Posted in Advertising, Brands, Future, Mobile, Purpose, Social media, We First | Tagged , , | Leave a comment


Anyone who says the mobile marketing revolution is coming is wrong. It’s here.

August 3, 2012 Comments

As the days when social media was pegged as a fad drift from memory, mobile advertising has risen to take its place. Will mobile ads be effective, what ad format works best, who will win the mobile payments battle and …

Posted in Advertising, Brands, Future, Mobile | Tagged , , , | Leave a comment


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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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