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SuperBrands and the Unreasonable Screen: How to lead in mobile

May 13, 2013 0 Comments


Guest post from Gary Schwartz I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to port globally. Mr. Epstein’s mission statement …

Posted in Brands, Innovation, Mobile | Tagged , | Leave a comment

 

5 great studies in how to use social media to rally support for social good

April 19, 2013 0 Comments


I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — …

Posted in Brands, Consumers, Innovation, Mobile, Social media | Tagged , , | Leave a comment

 

Mobile matters: Gary Schwartz on how your brand keeps up with shoppers

February 13, 2013 0 Comments


 I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. In …

Posted in Brands, Consumers, Government, Mobile | Tagged , , | Leave a comment

 

Top ten characteristics of brands that will succeed in 2013

November 29, 2012 0 Comments


As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do …

Posted in Advertising, Brands, Consumers, Future, Mobile, Purpose, Social media, We First | Tagged , , | Leave a comment

 

Due to Thanksgiving, something special for you from We First

November 26, 2012 0 Comments


I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding Blueprint …

Posted in Advertising, Brands, Future, Mobile, Purpose, Social media, We First | Tagged , , | Leave a comment

 

Anyone who says the mobile marketing revolution is coming is wrong. It’s here.

August 3, 2012 0 Comments


As the days when social media was pegged as a fad drift from memory, mobile advertising has risen to take its place. Will mobile ads be effective, what ad format works best, who will win the mobile payments battle and …

Posted in Advertising, Brands, Future, Mobile | Tagged , , , | Leave a comment

 

Ten technology trends that are already reshaping your business

May 30, 2012 0 Comments


As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill and …

Posted in Advertising, Brands, Consumers, Future, Mobile, Social media, We First | Tagged , , | Leave a comment

 

Today’s social media landscape and where you fit in

May 21, 2012 0 Comments


When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet …

Posted in Mobile, Social media, Technology | Tagged , , | Leave a comment

 


About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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