How Dove Empowered Women To Define Beauty For Themselves

August 31, 2016 Comments

Reading Time: 3 minutes  Everyday, women are bombarded with thousands of messages both explicit and implicit about how they look, and more often than not, how they can look better to presumably feel better. From the covers of celebrity tabloids, to “how-to” videos …

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Ten Reasons to Feel Optimistic About 2016

January 5, 2016 Comments

Reading Time: 1 minutesAs we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

Posted in Community, CSR, Non-profits, Optimism | Tagged , , , , | Leave a comment


6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 Comments

Reading Time: 2 minutesIn Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: …

Posted in Causes, Optimism, Purpose, Thinking, Values | Tagged , , | 2 Comments


Ten reasons social media will decide tonight’s debate and the Presidential Election

October 3, 2012 Comments

Reading Time: 2 minutesWith less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The …

Posted in Brands, Community, Consumers, Economy, Future, Government, Optimism, Social | Leave a comment


What technology has in mind for your brand’s future

March 5, 2012 Comments

Reading Time: 1 minutesEvery corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your …

Posted in Advertising, Brands, Future, Mobile, Optimism, Other, Purpose, Social, Thinking | Tagged , , , | 8 Comments


Why caring is now the key to your brand’s success

February 6, 2012 Comments

Reading Time: 2 minutesNo book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Leadership, Optimism, Other, Purpose, Social, Technology, Thinking, Values | Tagged , , , , , , , , , | Leave a comment


Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments

Reading Time: 2 minutesOn Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …

Posted in Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, Leadership, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Thinking, Values, We First | Tagged , , , , , , , | 1 Comment


What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments

Reading Time: 2 minutesWe’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …

Posted in Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values, We First | Tagged , , , , , , , , , , | Leave a comment



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.