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How Target Built a Brand Story That Benefits Employees, Customers, and Community

May 28, 2014 Comments


Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe …

Posted in Brands, Causes, Community, CSR, Philanthropy, Purpose | Tagged , , , , , | 3 Comments

 

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments


Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four …

Posted in Innovation, Leadership, Philanthropy, Purpose, Social media, Videos | Tagged , , | Leave a comment

 

How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 Comments


Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these …

Posted in CSR, Future, Leadership, Philanthropy, Purpose | Leave a comment

 

How the Theory of Reciprocity Encourages People to Donate More

December 3, 2013 Comments


Guest post by Kai Buehler, CEO & Co-Founder at Causora Nonprofits have been long struggling with the age old question: How do you get people to give more? From solicitations in the mail with free return address labels, to commercials …

Posted in Causes, Community, Innovation, Philanthropy, Social Entrepreneurship | Leave a comment

 

How One Comment on a Blog Post Saved a Child’s Life

August 30, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

There’s s a very special partnership underway this August that shows you just how powerful civil society and business collaborations can be. It’s a combined effort by Walgreens, the United Nations Foundation, and Shot@Life to give the children in the …

Posted in Brands, Causes, CSR, Philanthropy, Purpose, Values | Leave a comment

 

Why Business Must Become a Third Pillar of Social Change

May 9, 2013 Comments


In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …

Posted in Capitalism, CSR, Globalization, Government, Non-profits, Philanthropy, Purpose | Leave a comment

 

Goldman Sachs and the art of good intentions

August 6, 2012 Comments


Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part …

Posted in Capitalism, Future, Leadership, Philanthropy, Purpose, Social Entrepreneurship | Tagged , , , | 2 Comments

 

Good Works! Your practical guide to corporate good initiatives

June 20, 2012 Comments


It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you just how much is possible as an individual and a …

Posted in Advertising, Brands, Causes, Philanthropy, Purpose, Social media, We First | Tagged , , , | Leave a comment

 

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About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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