Reviews
Why Business Must Become a Third Pillar of Social Change
In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …
Goldman Sachs and the art of good intentions
Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part …
Good Works! Your practical guide to corporate good initiatives
It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you just how much is possible as an individual and a …
Thanks to you the We First Social Branding Seminar is sold out
On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …
What’s the real value of the We First Social Branding Seminar?
We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …
How social technology will change your world, literally.
I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …
Doing well by doing good by the numbers
Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being …
Interview with Shireen Chada: Spirituality and social media
I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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