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Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments


On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …

Posted in Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, GENERAL, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First | Tagged , , , , , , , | 1 Comment

 

What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments


We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …

Posted in Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, GENERAL, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values, Viral, We First | Tagged , , , , , , , , , , | Leave a comment

 

How social technology will change your world, literally.

January 18, 2012 Comments


I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …

Posted in Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values | Tagged , , , , , | Leave a comment

 

Doing well by doing good by the numbers

November 14, 2011 Comments


Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being …

Posted in Advertising, Brands, Capitalism, Causes, Consumers, CSR, Future, Non-profits, Philanthropy, Purpose, Social media, Thought leadership, We First | Tagged , , , | 5 Comments

 

Interview with Shireen Chada: Spirituality and social media

November 9, 2011 Comments


I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective …

Posted in Causes, Community, Philanthropy, Purpose, Social media, Technology, Values, We First | Tagged , , , , , , | Leave a comment

 

BrandKarma: How customers rate and reward socially responsible brands

October 31, 2011 Comments


Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …

Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First | Tagged , , , , , , , , , , | Leave a comment

 

Authors@Google: Simon Mainwaring, We First

October 24, 2011 Comments


I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why …

Posted in Advertising, Books, Capitalism, Causes, Community, Consumers, Economy, Future, Globalization, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Technology, Thought leadership, Values, Virtual Goods, We First | Tagged , , , | 1 Comment

 

Why social good is good business for brands and advertising

October 19, 2011 Comments


I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …

Posted in Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social media, Social Networking, Values, Videos, We First | Tagged , , , , , , , , | Leave a comment

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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