Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments

There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, Conferences, Consumers, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Sustainability, Technology, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment


How Target Built a Brand Story That Benefits Employees, Customers, and Community

May 28, 2014 Comments

Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe …

Posted in Brands, Causes, Community, CSR, Philanthropy, Purpose | Tagged , , , , , | 3 Comments


Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments

Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four …

Posted in Innovation, Leadership, Philanthropy, Purpose, Social, Videos | Tagged , , | Leave a comment


How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 Comments

Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these …

Posted in CSR, Future, Leadership, Philanthropy, Purpose | Leave a comment


How the Theory of Reciprocity Encourages People to Donate More

December 3, 2013 Comments

Guest post by Kai Buehler, CEO & Co-Founder at Causora Nonprofits have been long struggling with the age old question: How do you get people to give more? From solicitations in the mail with free return address labels, to commercials …

Posted in Causes, Community, Innovation, Philanthropy | Leave a comment


How One Comment on a Blog Post Saved a Child’s Life

August 30, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

There’s s a very special partnership underway this August that shows you just how powerful civil society and business collaborations can be. It’s a combined effort by Walgreens, the United Nations Foundation, and Shot@Life to give the children in the …

Posted in Brands, Causes, CSR, Philanthropy, Purpose, Values | Leave a comment


Why Business Must Become a Third Pillar of Social Change

May 9, 2013 Comments

In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …

Posted in Capitalism, CSR, Globalization, Government, Non-profits, Philanthropy, Purpose | Leave a comment


Goldman Sachs and the art of good intentions

August 6, 2012 Comments

Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part …

Posted in Capitalism, Future, Leadership, Philanthropy, Purpose | Tagged , , , | 2 Comments



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.