Close

Reviews

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments


Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four …

Posted in Innovation, Leadership, Philanthropy, Purpose, Social media, Videos | Tagged , , | Leave a comment

 

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 Comments


In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: …

Posted in Causes, Optimism, Purpose, Thought leadership, Values | 2 Comments

 

How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 Comments


Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these …

Posted in CSR, Future, Leadership, Philanthropy, Purpose | Leave a comment

 

Why Integration is the Key to the Impact of a Brand’s Social Purpose

March 24, 2014 Comments


A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands …

Posted in Brands, Causes, Leadership, Purpose | Leave a comment

 

5 Reasons to Activate Employees Around Your Company’s Social Purpose

March 7, 2014 Comments


In today’s climate of intense customer activism powered by nimble mobile and social technologies, brands must now define and lead with their social purpose in ways that build customer trust, loyalty, and sales. Yet many organizations miss an element that’s …

Posted in CSR, Purpose | 3 Comments

 

Why Quitting Cigarettes Was the Best Thing CVS Could Do for the Health of Its Business

February 6, 2014 Comments


A lot of buzz has been generated by the decision of CVS to stop selling cigarettes in its 7,600 stores nationwide. The response has been evenly split between those remarking on how much it will cost CVS in lost revenue and those …

Posted in Brands, Leadership, Purpose | 7 Comments

 

Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments


Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and safe …

Posted in Brands, Causes, Community, Innovation, Leadership, Purpose, Thought leadership, Videos | 1 Comment

 

How To Name a Company To Succeed In Social Business

January 21, 2014 Comments


As a start up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Most multi-national corporations and industry monopolies were framed in days …

Posted in Brands, Community, Leadership, Purpose, Values | 2 Comments

 

we first training


About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

Recent Tweets

Archives