6 Steps Your Brand Must Take To Compete And Win The Purpose Race

September 8, 2016 Comments

Reading Time: 4 minutesIt’s no secret that businesses everywhere, both large and small, are increasingly showcasing their purpose to not only receive due credit for their good works, but to also position themselves as the more socially-conscious option amongst the competition and thus, …

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How Dove Empowered Women To Define Beauty For Themselves

August 31, 2016 Comments

Reading Time: 3 minutes  Everyday, women are bombarded with thousands of messages both explicit and implicit about how they look, and more often than not, how they can look better to presumably feel better. From the covers of celebrity tabloids, to “how-to” videos …

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The New Role of Sponsorship – Impact through Brand Collaboration and Values Alignment

May 2, 2016 Comments

Reading Time: 4 minutesJohn Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, …

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How to Make a Big Decision About the Future of Your Brand

April 14, 2016 Comments

Reading Time: 1 minutesIn our work with brands, we constantly work with companies that are struggling to make the right decision about their future. And the reason its so hard, is it is hard to read the label from inside the jar. It’s …

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How to Get Leadership to Care About Purpose

March 31, 2016 Comments

Reading Time: 1 minutesOne of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose. 

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The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

March 11, 2016 Comments

Reading Time: 4 minutesThe marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social …

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How charity: water is Remaking the Branding and Giving Experience

March 8, 2016 Comments

Reading Time: 2 minutesCharity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in …

Posted in Non-profits, Philanthropy, Purpose, Videos, We First | Tagged , , , | 2 Comments


VLOG: How Purpose Helps You and Your Brand Survive in a Shrinking Economy

March 8, 2016 Comments

Reading Time: 1 minutesWe’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.