VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments

“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

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Leverage Purpose to Build Brand Reputation, Employee Advocacy And Sales

December 30, 2015 Comments

There is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, to environmental degradation, to loss of biodiversity, and beyond. But any …

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“Doing Good” As A Profitable Business Driver

December 17, 2015 Comments

Peter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest …

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How Brands Create Conversations that Shift Culture and Better Our World

December 15, 2015 Comments

In a marketplace where consumers are overwhelmed with messages from peers and the private sector, the search for novel ways of engagement have become overextended; brands grounded in social purpose have a unique opportunity to leverage a higher order conversation …

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#GivingTuesday: The Must Do Kick-off to the Holiday Season!

December 1, 2015 Comments

Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main Street …

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How and Why Brands Inspire, Shape Culture, and Shift Consumer Behavior

November 30, 2015 Comments

There is a growing imperative for brands to transcend their products, services, and category to positively shape culture. This is being driven by several key factors including: Brands cannot survive in societies that fail Millennials are demanding brands play and …

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Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

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Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments

The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

Posted in Brands, Community, Conferences, Consumers, CSR, Future, Leadership, Purpose, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , | Leave a comment



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.