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Why Business Must Become a Third Pillar of Social Change

May 9, 2013 0 Comments


In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly …

Posted in Capitalism, CSR, Globalization, Government, Non-profits, Philanthropy, Purpose | Leave a comment

 

eGood: How purpose sparked a business helping brands grow by doing good

April 30, 2013 3 Comments


Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea stuck with me …

Posted in Brands, Purpose, Social media | Tagged , , | 3 Comments

 

Free We First webinar: How your business becomes a contagious social brand

April 12, 2013 0 Comments


This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be held …

Posted in Brands, Future, Purpose, Social media | Tagged , , , | Leave a comment

 

Inspiring productivity: How to build trust with employees that drives business success

April 9, 2013 3 Comments


Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a better …

Posted in Brands, Purpose, Values, We First | Tagged , , | 3 Comments

 

Be Remedy: Your chance to change the lives of so many through so little

April 2, 2013 0 Comments


Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years ago is as simple …

Posted in Capitalism, Causes, Future, Innovation, Purpose, Social media | Tagged , , | Leave a comment

 

The three pillars of marketing organizations of the future

March 28, 2013 5 Comments


Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, is …

Posted in Brands, Consumers, Leadership, Purpose | Tagged , , | 5 Comments

 

When a brand leads with values, customers value you more

March 22, 2013 4 Comments


Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers to contribute $5 to help entrepreneurs kick start the national economy. This …

Posted in Brands, Consumers, Purpose | Tagged , , | 4 Comments

 

Is this the end of purpose driven ads or a new beginning?

March 7, 2013 0 Comments


I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I would …

Posted in Brands, Consumers, Future, Purpose, We First | Tagged , , | Leave a comment

 


About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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