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How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments


Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life …

Posted in Brands, Community, Consumers, CSR, Purpose, sustainability, Values | Tagged , , , , , , , , , , , | Leave a comment

 

Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments


Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: …

Posted in Brands, Consumers, Creativity, Purpose, Thought leadership, Values | Tagged | Leave a comment

 

Yes, Consumers Actually Care and Purpose Pays Off

July 1, 2014 Comments


These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a …

Posted in Community, CSR, Leadership, Purpose, sustainability | Tagged , , , , , | Leave a comment

 

How Target Built a Brand Story That Benefits Employees, Customers, and Community

May 28, 2014 Comments


Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe …

Posted in Brands, Causes, Community, CSR, Philanthropy, Purpose | Tagged , , , , , | 3 Comments

 

How Autism Awareness Brings Out the Best in Big Brands

April 30, 2014 Comments


One of the most powerful forces reshaping the cultural, marketing, and technology landscape is collaboration. Whether it’s citizens uniting around world to demand an end to political injustices, consumers rallying around causes they care about to demand greater social responsibility …

Posted in Advertising, Brands, Causes, Purpose, Values | Tagged , , , | 6 Comments

 

Apple, Earth Day, and The New Demands of Leadership

April 22, 2014 Comments


On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve …

Posted in Apple, Brands, CSR, Leadership, Purpose, sustainability, Values | Tagged , , , | Leave a comment

 

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments


Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four …

Posted in Innovation, Leadership, Philanthropy, Purpose, Social media, Videos | Tagged , , | Leave a comment

 

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 Comments


In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: …

Posted in Causes, Optimism, Purpose, Thought leadership, Values | Tagged , , | 2 Comments

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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