How to Make a Big Decision About the Future of Your Brand

April 14, 2016 Comments

Reading Time: 1 minutesIn our work with brands, we constantly work with companies that are struggling to make the right decision about their future. And the reason its so hard, is it is hard to read the label from inside the jar. It’s …

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How to Get Leadership to Care About Purpose

March 31, 2016 Comments

Reading Time: 1 minutesOne of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose. 

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The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

March 11, 2016 Comments

Reading Time: 4 minutesThe marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social …

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How charity: water is Remaking the Branding and Giving Experience

March 8, 2016 Comments

Reading Time: 2 minutesCharity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in …

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VLOG: How Purpose Helps You and Your Brand Survive in a Shrinking Economy

March 8, 2016 Comments

Reading Time: 1 minutesWe’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  

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Two Warning Signs Hidden in the 2016 World Economic Forum Global Risks Report

February 15, 2016 Comments

Reading Time: 2 minutesAnyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to our …

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VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments

Reading Time: 1 minutes“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

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Leverage Purpose to Build Brand Reputation, Employee Advocacy And Sales

December 30, 2015 Comments

Reading Time: 1 minutesThere is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, to environmental degradation, to loss of biodiversity, and beyond. But any …

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.