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Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments


There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, community architecture, Conferences, Consumers, Corporate Websites, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Social Entrepreneurship, sustainability, Technology, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 Comments


Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how …

Posted in Brands, Social Entrepreneurship, Values, Videos | Tagged , | 3 Comments

 

How the Theory of Reciprocity Encourages People to Donate More

December 3, 2013 Comments


Guest post by Kai Buehler, CEO & Co-Founder at Causora Nonprofits have been long struggling with the age old question: How do you get people to give more? From solicitations in the mail with free return address labels, to commercials …

Posted in Causes, Community, Innovation, Philanthropy, Social Entrepreneurship | Leave a comment

 

Goldman Sachs and the art of good intentions

August 6, 2012 Comments


Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part …

Posted in Capitalism, Future, Leadership, Philanthropy, Purpose, Social Entrepreneurship | Tagged , , , | 2 Comments

 

What technology has in mind for your brand’s future

March 5, 2012 Comments


Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your …

Posted in Advertising, Brands, Future, GENERAL, Mobile, Optimism, Purpose, Social Entrepreneurship, Social media, Thought leadership | Tagged , , , | 8 Comments

 

Pics from the We First Social Branding Seminar

February 13, 2012 Comments


The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing …

Posted in Brands, Causes, Community, Conferences, Future, Leadership, Non-profits, Social Entrepreneurship, Social media, We First | Tagged , , , , , | 9 Comments

 

Why caring is now the key to your brand’s success

February 6, 2012 Comments


No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral | Tagged , , , , , , , , , | Leave a comment

 

Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments


On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …

Posted in Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, GENERAL, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First | Tagged , , , , , , , | 1 Comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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