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Self-Disruption: Personal Innovation for Public Relevance

July 8, 2014 Comments


I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, …

Posted in Conferences, Consumers, Social media | Leave a comment

 

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments


Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four …

Posted in Innovation, Leadership, Philanthropy, Purpose, Social media, Videos | Tagged , , | Leave a comment

 

Social Brands Must Take Precautions to Protect and Empower Both Employees and Themselves

January 14, 2014 Comments


The perils of using social media are now widely appreciated as PR disasters have filled the press for several years ranging from insensitive CEO remarks, wayward employee posts, and outright foolish marketing. It’s not surprising that much has been written …

Posted in Leadership, Social media | 4 Comments

 

Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments


It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a …

Posted in Brands, Community, Conferences, CSR, Leadership, Purpose, Social media, Thought leadership, We First | Leave a comment

 

Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing

December 10, 2013 Comments


Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it into …

Posted in Advertising, Brands, Consumers, Purpose, Social media | Leave a comment

 

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

November 13, 2013 Comments


Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of …

Posted in Brands, Consumers, Creativity, Innovation, Social media, Videos, Viral | Leave a comment

 

Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

November 5, 2013 Comments


We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team …

Posted in Brands, Social media, Technology, Videos | Leave a comment

 

How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

October 29, 2013 Comments


One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and …

Posted in Brands, Innovation, Social media, Technology | 7 Comments

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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