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LIVESTRONG is #StillStrong and Sharing Its Story

May 17, 2013 Comments


Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year …

Posted in Brands, Causes, Social media | Tagged , , | Leave a comment

 

eGood: How purpose sparked a business helping brands grow by doing good

April 30, 2013 Comments


Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea stuck with me …

Posted in Brands, Purpose, Social media | Tagged , , | 3 Comments

 

5 great studies in how to use social media to rally support for social good

April 19, 2013 Comments


I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — …

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Instruments for Peace: How social media can amplify the music of peace

April 15, 2013 Comments


Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made …

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Free We First webinar: How your business becomes a contagious social brand

April 12, 2013 Comments


This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be held …

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How the smartest brands use social media to sky-rocket their reputation, profits and social impact

April 4, 2013 Comments


I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. tThe day was special for three very important reasons. First, it was great to be included in the conference. Second, it was the first time I ever …

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Be Remedy: Your chance to change the lives of so many through so little

April 2, 2013 Comments


Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years ago is as simple …

Posted in Capitalism, Causes, Future, Innovation, Purpose, Social media | Tagged , , | Leave a comment

 

The rise in social ad budgets and what it means for your brand

March 14, 2013 Comments


Recent studies conducted by Digiday for Vizu as reported by eMarketer show that marketers are looking to increase spend. In fact 64% of respondents said they will increase paid social media ad spends. This research demonstrates modest growing importance of social media ad spend with the …

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About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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