Reviews
Thanks to you the We First Social Branding Seminar is sold out
On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …
What’s the real value of the We First Social Branding Seminar?
We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …
How social technology will change your world, literally.
I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …
This week in social media: Google+, citizen activism and the future of journalism
Last week I had the pleasure of joining other guests on This Week in Social Media with host, Robert Tercek. As always, it was a lively discussion ranging from the rise of Google+, to citizen and consumer activism, to the future …
Twitter just redesigned how brands and customers relate. Now it’s your turn.
Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to …
Review: Brian Solis, ‘The End of Business as Usual’
I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and …
Why social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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