Close

Reviews

Why effective branding is about doing, not telling

January 26, 2012 Comments


I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said …

Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, GENERAL, Leadership, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , | 4 Comments

 

What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments


We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …

Posted in Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, GENERAL, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values, Viral, We First | Tagged , , , , , , , , , , | Leave a comment

 

How social technology will change your world, literally.

January 18, 2012 Comments


I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …

Posted in Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values | Tagged , , , , , | Leave a comment

 

This week in social media: Google+, citizen activism and the future of journalism

January 13, 2012 Comments


Last week I had the pleasure of joining other guests on This Week in Social Media with host, Robert Tercek. As always, it was a lively discussion ranging from the rise of Google+, to citizen and consumer activism, to the future …

Posted in Brands, Community, Consumers, Facebook, Future, Gaming, GENERAL, Mobile, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter | Tagged , , , , , , | Leave a comment

 

Robert Tercek: The Future of TV, Social Media and Storytelling

January 9, 2012 Comments


We’re super excited to announce that Robert Tercek is a special guest speaker at ther We First Seminar on February 1-2 at the Marina del Rey Marriott in California. Robert is one of the world’s most prolific creator of interactive …

Posted in Community, Consumers, Facebook, Future, Gaming, GENERAL, MEDIA, Mobile, Optimism, Social media, Technology | Tagged , , , | Leave a comment

 

The future is a story we write every day

December 18, 2011 Comments


When you watch this Google Zeitgeist video for 2011 it’s hard not to be struck by the sheer volume and impact of changes that have taken place this year. Equally hard to ignore is the breath and depth of human …

Posted in Brands, Capitalism, Causes, Community, Consumers, Future, Globalization, Purpose, Social media, Technology, We First | Tagged , , , | Leave a comment

 

Twitter just redesigned how brands and customers relate. Now it’s your turn.

December 14, 2011 Comments


Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to …

Posted in Advertising, Brands, GENERAL, Mobile, Social Entrepreneurship, Social media, Social Networking, Technology, Twitter | Tagged , , , | 1 Comment

 

How Corporations Become Responsible and Profitable Corporate Citizens

December 12, 2011 Comments


At the dawn of this 21st century, the problems of the world remain massive. Nearly 4 billion people live on less than $3 per day, 1 billion are undernourished, and roughly 8 million children die per year before the age …

Posted in Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Future, GENERAL, Non-profits, Social media, Technology, Values, We First | Tagged , , , , | 2 Comments

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

Recent Tweets

Archives