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Story vs. Data: A Battle to Fix the World

November 22, 2013 Comments


It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social …

Posted in Conferences, Future, Innovation, Technology | 3 Comments

 

Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

November 5, 2013 Comments


We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team …

Posted in Brands, Social media, Technology, Videos | Leave a comment

 

How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

October 29, 2013 Comments


One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and …

Posted in Brands, Innovation, Social media, Technology | 7 Comments

 

Why social media is critical to the future of TV

October 1, 2012 Comments


Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. I cannot …

Posted in Advertising, Brands, Consumers, Future, Technology, Thought leadership | Tagged , , | 9 Comments

 

Top 5 reasons Facebook will become an E-commerce giant and Top 5 reasons it won’t

May 25, 2012 Comments


Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool yet there are many reasons both for and against for arguing that Facebook …

Posted in Brands, Consumers, Facebook, Future, Social media, Technology | Tagged , , | Leave a comment

 

Today’s social media landscape and where you fit in

May 21, 2012 Comments


When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet …

Posted in Mobile, Social media, Technology | Tagged , , | Leave a comment

 

When virtual worlds collide: Facebook meets 3D shopping

April 24, 2012 Comments


If brands and ad agencies were already struggling to create seamless, real-time shopping experiences built around customers’ multi-screen lifestyles, their work just got harder. It is one thing to migrate seamlessly between the on and offline world across multiple devices …

Posted in Advertising, Brands, Facebook, Social media, Technology, Virtual Goods | Tagged , , | 9 Comments

 

Social media seen through Google’s augmented reality lens

April 6, 2012 Comments


The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you …

Posted in Consumers, GENERAL, Social media, Technology | Tagged , , | 2 Comments

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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