As anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being [...]
I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott [...]
Cannes Keynote Speech View more presentations from Simon Mainwaring. I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage from the speech itself. If you haven’t used slideshare before, you can view and download [...]
Here is the second part of the interview I did with Rob Kramer regarding his new cause action platform, Poprule. You can watch Part One here. HAITI: SM: Rob and I were going to get together a few weeks ago, but he suddenly disappeared off to Haiti when the tragic earthquake happened. Tell us a [...]
As you know I’m constantly exploring ways for brands to contribute to social change and I recently had the pleasure of chatting to Rob Kramer who has just launched an action technology platform that does just that. THE SEMANTIC WEB MEETS CAUSE MARKETING SM: How does Poprule work? How does it use the semantic web [...]
If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store. All you do is hold your phone up to [...]
This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen — no surprises there – which was thoroughly intimidating – still no surprises — but their conference was a wonderful example of how a brand [...]
