How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?

October 21, 2016 Comments

Reading Time: 1 minutesListen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11.     Image via Flickr courtesy of user TechStage at 

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How the Sustainable Development Goals Accelerate Your Brand Relevance

August 2, 2016 Comments

Reading Time: 3 minutes  Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To review, …

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What Happens When the Voice of Your Brand is a Humanoid Robot?

May 11, 2016 Comments

Reading Time: 3 minutesA powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of …

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Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments

Reading Time: 2 minutesThere is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, Conferences, Consumers, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Sustainability, Technology, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment


The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments

Reading Time: 3 minutesEvery marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment


Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

Reading Time: 3 minutesIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment


Story vs. Data: A Battle to Fix the World

November 22, 2013 Comments

Reading Time: 2 minutesIt was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social …

Posted in Conferences, Future, Innovation, Technology | 3 Comments


Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

November 5, 2013 Comments

Reading Time: 2 minutesWe First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team …

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.