Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments

There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, Conferences, Consumers, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Sustainability, Technology, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment


The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments


Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment


Story vs. Data: A Battle to Fix the World

November 22, 2013 Comments

It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social …

Posted in Conferences, Future, Innovation, Technology | 3 Comments


Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

November 5, 2013 Comments

We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team …

Posted in Brands, Social, Technology, Videos | Leave a comment


How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

October 29, 2013 Comments

One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and …

Posted in Brands, Innovation, Social, Technology | 7 Comments


Why social media is critical to the future of TV

October 1, 2012 Comments

Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. I cannot …

Posted in Advertising, Brands, Consumers, Future, Technology, Thinking | Tagged , , | 9 Comments


Top 5 reasons Facebook will become an E-commerce giant and Top 5 reasons it won’t

May 25, 2012 Comments

Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool yet there are many reasons both for and against for arguing that Facebook …

Posted in Brands, Consumers, Facebook, Future, Social, Technology | Tagged , , | Leave a comment



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.