Reviews
The future of TV, advertising and social media by Dan Wieden
Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary …
Robert Tercek: The rising impact of social media, big data and media disruption
I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …
What technology has in mind for your brand’s future
Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your …
Let Go & Lead: How to engage customers in the social business marketplace
Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I …
How to use social media internally to build your brand and business
Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees. As readers of …
Why the future of your brand will be crowdsourced
In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social …
Why caring is now the key to your brand’s success
No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …
Thanks to you the We First Social Branding Seminar is sold out
On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …
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Subscribe via RSSAbout Simon (Sidebar)
Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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