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How To Become a Contagious Social Brand in 8 Steps

April 22, 2013 Comments


Last week we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.

Posted in Thought leadership | Tagged , , , , , | 2 Comments

 

How corporate purpose turns Millennials into brand ambassadors

January 29, 2013 Comments


TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of …

Posted in Advertising, Brands, Capitalism, Consumers, Millennials, Purpose, Social media, Thought leadership, We First | Tagged , , | 7 Comments

 

Here we go…opening the Social Branding Blueprint for the first time together.

November 18, 2012 Comments


This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY …

Posted in Brands, Capitalism, Consumers, Facebook, Future, Leadership, Non-profits, Purpose, Social media, Thought leadership, We First | Tagged , , , | Leave a comment

 

Why social media is critical to the future of TV

October 1, 2012 Comments


Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. I cannot …

Posted in Advertising, Brands, Consumers, Future, Technology, Thought leadership | Tagged , , | 8 Comments

 

Ben Bernacke on the need for a new measure of social well-being

August 8, 2012 Comments


An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no …

Posted in Capitalism, Economy, Future, Thought leadership | Tagged , , | Leave a comment

 

The future of TV, advertising and social media by Dan Wieden

April 20, 2012 Comments


Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary …

Posted in Advertising, Brands, Community, Creativity, Social media, Thought leadership | Tagged , , , , , | Leave a comment

 

Robert Tercek: The rising impact of social media, big data and media disruption

March 21, 2012 Comments


I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …

Posted in Brands, Conferences, Creativity, Future, Leadership, MEDIA, Mobile, Social media, Technology, Thought leadership, We First | Tagged , , , | Leave a comment

 

What technology has in mind for your brand’s future

March 5, 2012 Comments


Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your …

Posted in Advertising, Brands, Future, GENERAL, Mobile, Optimism, Purpose, Social Entrepreneurship, Social media, Thought leadership | Tagged , , , | 8 Comments

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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