Reviews
How To Become a Contagious Social Brand in 8 Steps
Last week we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.
How corporate purpose turns Millennials into brand ambassadors
TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of …
Here we go…opening the Social Branding Blueprint for the first time together.
This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY …
Why social media is critical to the future of TV
Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. I cannot …
Ben Bernacke on the need for a new measure of social well-being
An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no …
The future of TV, advertising and social media by Dan Wieden
Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary …
Robert Tercek: The rising impact of social media, big data and media disruption
I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …
What technology has in mind for your brand’s future
Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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