Close

Reviews

Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments


There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, community architecture, Conferences, Consumers, Corporate Websites, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Social Entrepreneurship, sustainability, Technology, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

September 12, 2014 Comments


We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s …

Posted in Conferences, Purpose, Thought leadership, We First | Tagged , , , , , , , | Leave a comment

 

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments


Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

Posted in Brands, Causes, Community, community architecture, Conferences, CSR, Leadership, MEDIA, Non-profits, Purpose, sustainability, Thought leadership, Values | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, community architecture, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social media, Social Networking, sustainability, Technology, Thought leadership, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

August 7, 2014 Comments


As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are …

Posted in Brands, Community, community architecture, Consumers, Creativity, CSR, Future, Innovation, Leadership, Purpose, sustainability, Thought leadership | Leave a comment

 

How Brands And Consumers Build A Sustainable Future

July 31, 2014 Comments


A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. …

Posted in Brands, Community, Conferences, Consumers, CSR, Future, Leadership, Purpose, sustainability, Thought leadership | Tagged , , , , , , , , , , , , , , , | Leave a comment

 

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments


Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s …

Posted in Brands, CSR, Leadership, Thought leadership, Values | Tagged , , , , , , , , , | 3 Comments

 

Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments


Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: …

Posted in Brands, Consumers, Creativity, Purpose, Thought leadership, Values | Tagged | Leave a comment

 

we first training


About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

Recent Tweets

Archives