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What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments


Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s …

Posted in Brands, CSR, Leadership, Thought leadership, Values | Tagged , , , , , , , , , | 1 Comment

 

Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments


Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: …

Posted in Brands, Consumers, Creativity, Purpose, Thought leadership, Values | Tagged | Leave a comment

 

Sustainability Stories: Three Common Marketing Mistakes

July 9, 2014 Comments


Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies …

Posted in Community, community architecture, CSR, Leadership, sustainability, Thought leadership | Tagged , , , , , , , , , , , | Leave a comment

 

21st Century Leadership: 3 Master Strokes by Elon Musk

June 20, 2014 Comments


When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving …

Posted in Brands, CSR, Future, Leadership, Millennials, sustainability, Thought leadership | Leave a comment

 

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

June 13, 2014 Comments


As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also one …

Posted in Brands, Conferences, CSR, sustainability, Thought leadership | Leave a comment

 

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 Comments


In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: …

Posted in Causes, Optimism, Purpose, Thought leadership, Values | Tagged , , | 2 Comments

 

Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments


Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and safe …

Posted in Brands, Causes, Community, Innovation, Leadership, Purpose, Thought leadership, Videos | 1 Comment

 

Steve Jobs, Virgin America, and Millennials: Key Insights from 2013

January 3, 2014 Comments


It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We First …

Posted in Community, Future, Thought leadership, We First | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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