Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.
From the category archives:
by Simon on August 6, 2010 · View Comments
in Brands, Capitalism, Consumers, Economy, Future, Globalization, Social media, thought leadership
I woke up this morning and read this post by Robert Kuttner in Huffington Post. I think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem.
In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We [...]
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It looks like Mark Zuckerberg will continue to be everyone’s favorite punching bag this week. I’ve written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook, and Robert Scoble did a great piece yesterday reminding us exactly what Mark has already achieved – to his benefit and ours – [...]
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by Simon on May 24, 2010 · View Comments
in Advertising, Creativity, Future, Social media, thought leadership
I’m really excited to be speaking at the Cannes International Advertising Festival this year and wanted to share some of the seminars that I’m looking forward to.
I’ll give a snapshot of what each is about so that you get a sense of what issues the industry is addressing. Plus, if you’re going, this should be a [...]
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by Simon on May 9, 2010 · View Comments
in Community, Facebook, Optimism, Social networking, Technology, Twitter, thought leadership
Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy.
Critical to his post was the distinction between the ‘private’ public (that’s the one we [...]
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by Simon on May 4, 2010 · View Comments
One of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked.
A whole bunch of people who didn’t know each other got in a room and literally brain stormed about [...]
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by Simon on March 15, 2010 · View Comments
Today’s keynote by Twitter co-founder Evan Williams was much anticipated. Even though the fireside chat approach was too quiet for some, I found Evan Williams to be incredibly succinct and articulate. Prompted by questions from Harvard Business Review’s Umair Haque, Evan Williams distilled large changes in the branding and social media space into accessible, bite [...]
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by Simon on March 11, 2010 · View Comments
Thanks to the Brookings Institute I recently had to privilege of attending the U.S./ Islamic World Forum in Qatar participating in the working group, ‘New Media in the Era of Globalization’. One of the other members of my group was Riyaad Minty, who as Head of Social Media for Al Jazeera, has been at the [...]
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by Simon on December 16, 2009 · View Comments
Here Ted Sarandos, who’s already at the center of the firestorm between studios, cable companies and video stores, takes questions from the floor about the DVD business, Red Box, VOD, streaming video, the Comcast threat, piracy, cable companies and the future of Netflix.
If you interested in how, why and what people will be watching, Ted [...]
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