Reviews
Happy New Year from We First
What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions …
Taking social media to the streets
This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you …
Why you need a social branding blueprint
Why cause marketing is an inside job
Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This …
Doing well by doing good by the numbers
Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being …
Top ten ways to get the best, not the most, from your employees
I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The …
Review: Brian Solis, ‘The End of Business as Usual’
I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and …
Authors@Google: Simon Mainwaring, We First
I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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