Reviews
What’s the real value of the We First Social Branding Seminar?
We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …
How social technology will change your world, literally.
I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …
This week in social media: Google+, citizen activism and the future of journalism
Last week I had the pleasure of joining other guests on This Week in Social Media with host, Robert Tercek. As always, it was a lively discussion ranging from the rise of Google+, to citizen and consumer activism, to the future …
Twitter just redesigned how brands and customers relate. Now it’s your turn.
Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to …
Sherry Turkle of MIT: How social media impacts to your identity (Part 2)
Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM: Hi, I’m …
Your chance to save the life of a celebrity
httpv://www.youtube.com/watch?v=sawIuy0yqSU Today the world’s top tweeters are sacrificing their digital lives to give real life to others affected by HIV/AIDS in Africa and India. The list is a who’s who’s of social media heavy hitters including Alicia Keys, Lady Gaga, Kim Kardashian, …
Digital death, extended life
This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of …
Why social media makes brands do good
You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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