There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this great demonstration of the marriage between traditional and social media. More importantly, what do we have [...]
The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons.
Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives.
Secondly, as with any new business model, there is a learning [...]