3 Reasons Why Vine Will Be Part of the Future of Social Marketing

March 13, 2014 Comments

Vine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and exciting …

Posted in Media, Twitter | 5 Comments


The #1 oversight in social media community building

August 22, 2012 Comments

There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some way that earns the participant …

Posted in Community, Facebook, Social, Twitter, We First | Tagged , , | 4 Comments


Biz Stone on the powerful role of social media in business and social change

May 2, 2012 Comments

Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put …

Posted in Advertising, Brands, Consumers, Purpose, Social, Twitter, We First | Tagged , , , | Leave a comment


Facebook & Twitter to Madison Avenue: Your future is social

February 29, 2012 Comments

In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for …

Posted in Advertising, Brands, Community, Facebook, Future, Mobile, Social, Twitter | Tagged , , , | Leave a comment


The State of the Social Sphere: Usual Suspects and Surprises

February 23, 2012 Comments

Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much …

Posted in Brands, Facebook, Mobile, Social, Twitter | Tagged , , , , , | 2 Comments


What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …

Posted in Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values, We First | Tagged , , , , , , , , , , | Leave a comment


How social technology will change your world, literally.

January 18, 2012 Comments

I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does …

Posted in Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values | Tagged , , , , , | Leave a comment


This week in social media: Google+, citizen activism and the future of journalism

January 13, 2012 Comments

Last week I had the pleasure of joining other guests on This Week in Social Media with host, Robert Tercek. As always, it was a lively discussion ranging from the rise of Google+, to citizen and consumer activism, to the future …

Posted in Brands, Community, Consumers, Facebook, Future, Mobile, Other, Social, Technology, Thinking, Twitter | Tagged , , , , , , | Leave a comment



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.