Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.
From the category archives:
by Simon on July 19, 2010 · View Comments
in Advertising, Brands, Community, Social media, Twitter, Viral
There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this great demonstration of the marriage between traditional and social media. More importantly, what do we have [...]
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This week I had the pleasure of speaking at Jeff Pulver’s #140conf meet-up in LA. It was held in the Comedy Store on Sunset Blvd (which is why I start by kissing the stage floor to honor the Comedy Gods).
The event was remarkable because of the great information that was shared but even more so [...]
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by Simon on May 9, 2010 · View Comments
in Community, Facebook, Optimism, Social networking, Technology, Twitter, thought leadership
Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy.
Critical to his post was the distinction between the ‘private’ public (that’s the one we [...]
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by Simon on April 14, 2010 · View Comments
The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons.
Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives.
Secondly, as with any new business model, there is a learning [...]
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