Reviews
Smart Trust: Your must-read guide building trust to ignite your brand
No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out …
Robert Tercek: The Future of TV, Social Media and Storytelling
We’re super excited to announce that Robert Tercek is a special guest speaker at ther We First Seminar on February 1-2 at the Marina del Rey Marriott in California. Robert is one of the world’s most prolific creator of interactive …
Twitter just redesigned how brands and customers relate. Now it’s your turn.
Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to …
How Corporations Become Responsible and Profitable Corporate Citizens
At the dawn of this 21st century, the problems of the world remain massive. Nearly 4 billion people live on less than $3 per day, 1 billion are undernourished, and roughly 8 million children die per year before the age …
Taking social media to the streets
This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you …
Why cause marketing is an inside job
Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This …
Are you shopping for a better world?
I recently had the pleasure of joining Jen & Barb on their great web series: Mom Life. We talked a little about how a shopper can make a difference in building a better world using some on the new online …
10-year anniversary of 9/11: A time to remember, reflect and recommit to each other
Like so many people, I’m reflecting today on the ten year anniversary of this tragic terrorist attack. So many families lost loved ones, so many first responders now suffer for their heroism, so many servicemen and women now sacrifice themselves …
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Subscribe via RSSAbout Simon (Sidebar)
Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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