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How to Define Your Brand Story for Maximum Growth

July 29, 2016 Comments


Reading Time: 1 minutesEvery company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

Posted in Brands, Values, Videos, We First | Tagged , , , | Leave a comment

 

What Ben & Jerry’s Does Differently that Makes their Marketing so Successful

July 13, 2016 Comments


Reading Time: 3 minutesI recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of …

Posted in Community, Values | Tagged , , , | Leave a comment

 

Chipotle Under Attack: The Rising Cost of Consumer Activism and How to Avoid it

November 30, 2015 Comments


Reading Time: 3 minutesNo brand is exempt from the rising tide of scrutiny from consumer and media activists. Armed with information from the web and connectivity through social media and smartphones, consumers have become increasingly knowledgeable and vocal about what brands are selling …

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The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments


Reading Time: 3 minutesEvery marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

 

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments


Reading Time: 2 minutesAnnouncing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

Posted in Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


Reading Time: 3 minutesIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments


Reading Time: 2 minutesCoca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life …

Posted in Brands, Community, Consumers, CSR, Purpose, Sustainability, Values | Tagged , , , , , , , , , , , | Leave a comment

 

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments


Reading Time: 2 minutesMuch has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s …

Posted in Brands, CSR, Leadership, Thinking, Values | Tagged , , , , , , , , , | 3 Comments

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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