The Sustainability Imperative and What It Means for the Future of Your Brand

April 24, 2014 Comments

Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands …

Posted in Conferences, CSR, Future, Leadership, sustainability, Values | Tagged , , , , | Leave a comment


Apple, Earth Day, and The New Demands of Leadership

April 22, 2014 Comments

On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve …

Posted in Apple, Brands, CSR, Leadership, Purpose, sustainability, Values | Tagged , , , | Leave a comment


6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 Comments

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: …

Posted in Causes, Optimism, Purpose, Thought leadership, Values | Tagged , , | 2 Comments


Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 Comments

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how …

Posted in Brands, Social Entrepreneurship, Values, Videos | Tagged , | 1 Comment


How To Name a Company To Succeed In Social Business

January 21, 2014 Comments

As a start up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Most multi-national corporations and industry monopolies were framed in days …

Posted in Brands, Community, Leadership, Purpose, Values | 2 Comments


25 Rules for Leaders: Building a Great Brand, Business, and Company Culture

October 10, 2013 Comments

What does it take to build an extraordinary company? While the operational and tactical specifics may vary, there are some lessons that transcend industry. Here are the top lessons the We First team has learned over the past couple of …

Posted in Leadership, Values | Leave a comment


How One Comment on a Blog Post Saved a Child’s Life

August 30, 2013 Comments

There’s s a very special partnership underway this August that shows you just how powerful civil society and business collaborations can be. It’s a combined effort by Walgreens, the United Nations Foundation, and Shot@Life to give the children in the …

Posted in Brands, Causes, CSR, Philanthropy, Purpose, Values | Leave a comment


Empowering Employees With Social Storytelling is Key to Company Growth

August 12, 2013 Comments

Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them. As your company reaches scale and an expanding base of employees becomes your front line, …

Posted in Leadership, Social media, Values, Videos | 2 Comments


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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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