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Inspiring productivity: How to build trust with employees that drives business success

April 9, 2013 Comments


Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a better …

Posted in Brands, Purpose, Values, We First | Tagged , , | 3 Comments

 

Top ten reasons the Dodge RAM ‘God Made A Farmer’ ad was the best Superbowl spot this year

February 4, 2013 Comments


While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase “So …

Posted in Advertising, Gaming, Values, We First | Tagged , , | 8 Comments

 

The unexpected rewards of working towards a higher purpose

July 31, 2012 Comments


I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was doing or if it would amount to anything. When it …

Posted in Capitalism, Causes, Future, Purpose, Values, We First | Tagged , , | 2 Comments

 

Learning and insights from Coca-Cola’s ‘Arctic Home’

June 3, 2012 Comments


Last week I had the pleasure of listening to a joint session between Coca-Cola and WWF at the Cause Marketing Forum in Chicago. As anyone who noticed the white Arctic Home Coca-Cola cans will tell you, the campaign to protect and restore polar bear habitat was …

Posted in Advertising, Brands, Causes, Facebook, Social media, Values, We First | Tagged , , , | Leave a comment

 

Why you need more than good intentions to build a purposeful brand

May 10, 2012 Comments


One of the most encouraging trends in today’s social business marketplace is the demonstration of greater social responsibility by brands. At one extreme you see large brands showing a greater commitment to their purpose, and at the other a growing …

Posted in Brands, Purpose, Values, We First | Tagged , , | Leave a comment

 

Why caring is now the key to your brand’s success

February 6, 2012 Comments


No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral | Tagged , , , , , , , , , | Leave a comment

 

Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments


On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …

Posted in Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, GENERAL, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First | Tagged , , , , , , , | 1 Comment

 

Why effective branding is about doing, not telling

January 26, 2012 Comments


I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said …

Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, GENERAL, Leadership, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , | 5 Comments

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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