The Life-Changing Leadership Lesson I Learned From Sir Richard Branson on Necker Island

September 23, 2016 Comments

Reading Time: 4 minutesEach year Virgin Unite, the not for profit foundation of Virgin and the Branson Family,  hosts a series of “Connection Trips” that provide education, inspiration and impact opportunities to entrepreneurs seeking to grow their businesses and make a positive difference. I …

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How Dove Empowered Women To Define Beauty For Themselves

August 31, 2016 Comments

Reading Time: 3 minutes  Everyday, women are bombarded with thousands of messages both explicit and implicit about how they look, and more often than not, how they can look better to presumably feel better. From the covers of celebrity tabloids, to “how-to” videos …

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How to Define Your Brand Story for Maximum Growth

July 29, 2016 Comments

Reading Time: 1 minutesEvery company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

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What Ben & Jerry’s Does Differently that Makes their Marketing so Successful

July 13, 2016 Comments

Reading Time: 3 minutesI recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of …

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Chipotle Under Attack: The Rising Cost of Consumer Activism and How to Avoid it

November 30, 2015 Comments

Reading Time: 3 minutesNo brand is exempt from the rising tide of scrutiny from consumer and media activists. Armed with information from the web and connectivity through social media and smartphones, consumers have become increasingly knowledgeable and vocal about what brands are selling …

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The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments

Reading Time: 3 minutesEvery marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment


Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments

Reading Time: 2 minutesAnnouncing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

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Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

Reading Time: 3 minutesIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.