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Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, community architecture, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social media, Social Networking, sustainability, Technology, Thought leadership, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments


Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life …

Posted in Brands, Community, Consumers, CSR, Purpose, sustainability, Values | Tagged , , , , , , , , , , , | Leave a comment

 

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments


Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s …

Posted in Brands, CSR, Leadership, Thought leadership, Values | Tagged , , , , , , , , , | 3 Comments

 

Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments


Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: …

Posted in Brands, Consumers, Creativity, Purpose, Thought leadership, Values | Tagged | Leave a comment

 

How Social Media Can Kill Your Brand and Three Ways To Avoid It

May 13, 2014 Comments


It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding because it is far better to avoid or mitigate negative …

Posted in Brands, Consumers, CSR, sustainability, Values | 6 Comments

 

How Autism Awareness Brings Out the Best in Big Brands

April 30, 2014 Comments


One of the most powerful forces reshaping the cultural, marketing, and technology landscape is collaboration. Whether it’s citizens uniting around world to demand an end to political injustices, consumers rallying around causes they care about to demand greater social responsibility …

Posted in Advertising, Brands, Causes, Purpose, Values | Tagged , , , | 6 Comments

 

The Sustainability Imperative and What It Means for the Future of Your Brand

April 24, 2014 Comments


Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands …

Posted in Conferences, CSR, Future, Leadership, sustainability, Values | Tagged , , , , | Leave a comment

 

Apple, Earth Day, and The New Demands of Leadership

April 22, 2014 Comments


On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve …

Posted in Apple, Brands, CSR, Leadership, Purpose, sustainability, Values | Tagged , , , | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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