The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments


Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

Posted in Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment


Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment


How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments

Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life …

Posted in Brands, Community, Consumers, CSR, Purpose, Sustainability, Values | Tagged , , , , , , , , , , , | Leave a comment


What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments

Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s …

Posted in Brands, CSR, Leadership, Thinking, Values | Tagged , , , , , , , , , | 3 Comments


Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments

Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: …

Posted in Brands, Consumers, Creativity, Purpose, Thinking, Values | Tagged | Leave a comment


How Social Media Can Kill Your Brand and Three Ways To Avoid It

May 13, 2014 Comments

It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding because it is far better to avoid or mitigate negative …

Posted in Brands, Consumers, CSR, Sustainability, Values | 6 Comments


How Autism Awareness Brings Out the Best in Big Brands

April 30, 2014 Comments

One of the most powerful forces reshaping the cultural, marketing, and technology landscape is collaboration. Whether it’s citizens uniting around world to demand an end to political injustices, consumers rallying around causes they care about to demand greater social responsibility …

Posted in Advertising, Brands, Causes, Purpose, Values | Tagged , , , | 8 Comments



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.