How to Find Your Personal and Professional Purpose

June 17, 2016 Comments

Reading Time: 1 minutesThis weeks vlog is not only about finding your personal purpose but the steps and keys to finding your professional purpose as well. Let’s get into it!

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BLAB: Simon Mainwaring on Employee Advocacy

June 8, 2016 Comments

Reading Time: 1 minutesOur latest Blab with Simon Mainwaring featured Simon discussing employee advocacy. Join us each month as Simon Mainwaring takes the hot seat to discuss real issues and challenges that purpose driven businesses face each day.

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The New Role of Consumers in Building Your Brand

April 19, 2016 Comments

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How to Make a Big Decision About the Future of Your Brand

April 14, 2016 Comments

Reading Time: 1 minutesIn our work with brands, we constantly work with companies that are struggling to make the right decision about their future. And the reason its so hard, is it is hard to read the label from inside the jar. It’s …

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How to Get Leadership to Care About Purpose

March 31, 2016 Comments

Reading Time: 1 minutesOne of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose. 

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How charity: water is Remaking the Branding and Giving Experience

March 8, 2016 Comments

Reading Time: 2 minutesCharity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in …

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VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 Comments

Reading Time: 1 minutesSo few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

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Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

Reading Time: 3 minutesIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.