Reviews
Why social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …
GUEST SPEAKER: CAMERON SINCLAIR, ARCH. FOR HUMANITY, TED PRIZE WINNER
Cameron Sinclair founded the wonderful organization Architecture for Humanity that does so much meaningful work in distressed areas like Burma, New Orleans and now Haiti. What’s so exciting about their work is their commitment to emergency and long-term relief, their …
Guest interview: Sean Rad, CEO of Ad.ly on in-stream advertising, analytics and the future
Guest Interview: Jay Samit, CEO, Social Vibe, on brand/consumer contribution
This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution. What’s so refreshing is they only ask consumers to direct their attention …
Ted Sarandos, Chief Content Officer, Netflix, on Blockbuster, movies and the future: Part 1
Right now Netflix is at the center of a war for eyeballs and distribution being fought out between Netflix, Blockbuster, cable companies, studios and, well, pretty much everybody. Just as online technology has transformed the music business and is transforming …
Special Interview: Rishad Tobaccowala on advertising’s digital and social media future
GUEST INTERVIEW: Joe Shands, Creative Director
GUEST INTERVIEW: Lawrence Azerrad, LAD Design
Here are few examples of Lawrence’s design work and you can always reach him here.
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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