Close

Reviews

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, community architecture, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social media, Social Networking, sustainability, Technology, Thought leadership, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments


Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four …

Posted in Innovation, Leadership, Philanthropy, Purpose, Social media, Videos | Tagged , , | Leave a comment

 

Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 Comments


Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how …

Posted in Brands, Social Entrepreneurship, Values, Videos | Tagged , | 1 Comment

 

Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments


Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and safe …

Posted in Brands, Causes, Community, Innovation, Leadership, Purpose, Thought leadership, Videos | 1 Comment

 

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

November 13, 2013 Comments


Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of …

Posted in Brands, Consumers, Creativity, Innovation, Social media, Videos, Viral | Leave a comment

 

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

November 12, 2013 Comments


We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how …

Posted in Brands, Consumers, Future, Purpose, Videos, We First | 3 Comments

 

Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

November 5, 2013 Comments


We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team …

Posted in Brands, Social media, Technology, Videos | Leave a comment

 

3 Steps for Building Self-Sustaining Customer Communities

August 20, 2013 Comments


Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific product or offer- and then they stop …

Posted in Community, Social media, Videos | Leave a comment

 

we first training


About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

Recent Tweets

Archives