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The New Role of Consumers in Building Your Brand

April 19, 2016 Comments


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How to Make a Big Decision About the Future of Your Brand

April 14, 2016 Comments


Reading Time: 1 minutesIn our work with brands, we constantly work with companies that are struggling to make the right decision about their future. And the reason its so hard, is it is hard to read the label from inside the jar. It’s …

Posted in Purpose, Videos | Tagged , | Leave a comment

 

How to Get Leadership to Care About Purpose

March 31, 2016 Comments


Reading Time: 1 minutesOne of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose. 

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How charity: water is Remaking the Branding and Giving Experience

March 8, 2016 Comments


Reading Time: 2 minutesCharity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in …

Posted in Non-profits, Philanthropy, Purpose, Videos, We First | Tagged , , , | 2 Comments

 

VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 Comments


Reading Time: 1 minutesSo few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

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Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


Reading Time: 3 minutesIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments


Reading Time: 2 minutesUnder the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four …

Posted in Innovation, Leadership, Philanthropy, Purpose, Social, Videos | Tagged , , | Leave a comment

 

Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 Comments


Reading Time: 3 minutesTom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how …

Posted in Brands, Values, Videos | Tagged , | 3 Comments

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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