Reviews
When virtual worlds collide: Facebook meets 3D shopping
If brands and ad agencies were already struggling to create seamless, real-time shopping experiences built around customers’ multi-screen lifestyles, their work just got harder. It is one thing to migrate seamlessly between the on and offline world across multiple devices …
Authors@Google: Simon Mainwaring, We First
I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why …
Mashable Social Good: Building a Private Sector Pillar of Social Change
Mashable Slides View more presentations from Simon Mainwaring I had the real pleasure of speaking at Mashable Social Good yesterday. It was a hugely inspiring day with great presentations by Ted Turner of Turner Enterprises, Alec Ross from the State …
Fueling the Future: What’s shaping branding, advertising and social media
David Shing, Digital Prophet at AOL kindly included me in Adweek and AOL’s ‘Fueling the Future’ blog series a few weeks ago at the 2011 Cannes International Advertising Festival. He fired off a few questions about what look interesting in the …
TEDxSF: From Me First to We First Living
I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ I wanted to post it with you in the hope that you would share it with your community …
Zynga: How the virtual world can save the real world
I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive …
Brandlines: If and when brands begin and end?
The web pays no heed to language, geographic or cultural boundaries. What began with the internalization of currency and expanded through multi-national corporations is now compounded by the seamless integration of social media users around the world. Our awareness and …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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