Comments for Simon Mainwaring

Comment on Pics from the We First Social Branding Seminar by Simon Mainwaring

Simon Mainwaring — Wed, 22 Feb 2012 20:59:00 +0000

Thanks so much, Nile.

Comment on Pics from the We First Social Branding Seminar by Nile El Wardani

Nile El Wardani — Wed, 22 Feb 2012 20:30:00 +0000

I attended the We First Branding Seminar and came away with so much information and inspiration. The seminar was superb. It was extremely professional, organized, informative, meaningful and helped me formulate a real work plan. When it happens again, I highly recommend the seminar for both for-profits and not-for-profits. We have much work to do together to improve our world.

Comment on My revealing first video (no, really) by Arabianhorse

Arabianhorse — Thu, 16 Feb 2012 00:04:00 +0000

ew!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Comment on Thanks to you the We First Social Branding Seminar is sold out by Edward Boches

Edward Boches — Thu, 02 Feb 2012 01:29:00 +0000

You should do a real Ted talk.

Comment on Why effective branding is about doing, not telling by Simon Mainwaring

Simon Mainwaring — Fri, 27 Jan 2012 20:50:00 +0000

Thanks Tom. Hope all is well, Simon

Comment on Why effective branding is about doing, not telling by Tom Spano

Tom Spano — Fri, 27 Jan 2012 20:32:00 +0000

Fantastic! Couldn’t agree more.

Comment on Why effective branding is about doing, not telling by Simon Mainwaring

Simon Mainwaring — Thu, 26 Jan 2012 23:13:00 +0000

Thanks Umberto Great comments too. Hope all is well. Simon

Comment on Why effective branding is about doing, not telling by Umberto Righetti

Umberto Righetti — Thu, 26 Jan 2012 22:55:00 +0000

Another top notch post Simon that goes to the heart of the future of marketing.

“if a company wants their customers to grow their business by buying its products and services, that company must be meaningful to its customers lives.”

The recent global research by Havas Media on Meaningful Brands supports this.

Every chairman, CEO and CMO should reflect on this simple statement and answer how they are being meaningful to their customers’ lives. As Dan said, a brand must be able to tell the story of what it is actually doing.

With every brand relationship that my company enters into we focus on how that brand can be meaningful to the grassroots sports community that we serve.

How can a sports retailer support grassroots club? – by providing financial support linked to member spend.

How can a bank improve the financial management of amateur sporting organisations? – by developing financial products that make it easier to collect fees electronically.

How can a telco improve the grassroots sport experience? – by making it easy to access key game information, stats, video on a smartphone.

We underpin all of this with an innovative business model that means for every $1M brand partnership we return $500K to not-for-profit sports.

By telling the story of what it’s doing in the marketplace our brands can use social media to create brand advocates amongst their employees and customer base. These people then tell the story through their own social media channels about how these brands better their lives by improving something meaningful to them – their passion for playing community sport.

Good luck for the We First Social Branding seminar next week. I’m sure it will prove to be a thought changing experience for all attending.

All the best
Umberto

Comment on If you want a place in the future, be part of it by Simon Mainwaring

Simon Mainwaring — Tue, 17 Jan 2012 23:28:00 +0000

Having trouble viewing this email? Try it [1]in your browser.
Links:
1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=9324c95d60&e=7a7e2ee34b
The Social Branding Blueprint

Social Media Blueprint

A tough economy is now part of our daily business lives. Meanwhile social technology is changing business models, profit centers and customer engagement. If you want to stay relevant and profitable in this business world, you must master the skills that ensure your brand keeps pace with the marketplace.

That’s why we’re holding the [2]We First Social Branding Seminar and that’s why we’ve spent months putting together a Social Branding Blueprint. It allows you to fast track this process with world-class expertise and support. The result is an 80+ page blueprint that is an actionable plan for 2012 to build your brand awareness, profits and positive impact. Links:
2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
As a preview, here are the 8 Modules we will take you through to ensure your brand is clearly defined and that its story is told the right way to connect
with customers so that your social media efforts actually build your
customer community and profits.
* _New Marketplace:_ Global Economy, Social Technology, Connected
Customers
* _Brand Definition:_ Purpose, Storytelling
* _Brand Personality:_ Listening, Speaking
* _Brand Alignment:_ Adoption, Integration
* _Brand Community:_ Partnership, Contribution
* _Brand Communication:_ Engagement, Measurement
* _Brand Maintenance:_ Momentum, New Media
* _Brand Management:_ Leadership, Vision

What such a blueprint is worth to your business can’t be overstated.
Especially when you consider the time/dollar cost of trying to do it
yourself (on top of all your other daily demands!), the benefits of having
Simon, Carol Cone and Robert Tercek as support, and the money you won’t
waste on ineffective branding or social media engagement.

As a special offer to the We First community, if you register by January
25th with the special code WEFIRST at checkout, you’ll get a free One-on-One
Intensive (1 hour) with Simon Mainwaring where you’ll work together on your
specific brand and its challenges. And remember, every registration includes
an extra ticket so you can invite your favorite non-profit for free.

Please don’t wait as there are only 20 places left, and this is the last
week before registrations close. So we look forward to seeing you there and
building your brand together.
[3]Click Here to Register
Links:
3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

UN Foundation joins the We First Seminar as a Premier Sponsor

We First is proud to announce that the UN Foundation has joined us as a
premier sponsor for our February 1st Social Branding Seminar in California.
The UN Foundation will be hosting a panel discussion and providing lunch for
all attendees on day two of the seminar, February 2nd.

The work of the UN Foundation could not be more important. It takes all
nations and all sectors to make real progress on the most important and
far-reaching international challenges. The UN Foundation is an advocate for
the UN and a platform for connecting people, ideas and resources to help
solve global problems. It builds partnerships, grows constituencies,
mobilizes resources and advocates policy changes to support the UN’s work
for individual and global progress. The main issue areas that the Foundation
addresses are child health, climate change & energy, sustainable
development, technology, women and population, and supporting the United
Nations. Some of the biggest global campaigns that the UN Foundation has
been involved in include Nothing But Nets, the Measles Initiative, Better
World Campaign, and Climate Change, amongst others. They are also active in
youth engagement and efforts to rebuild Haiti. To learn more, [4]click here.
[5]United Nations Foundation
Links:
4. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
5. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

Current Events Links

Technology:

[6]Google Launches New Site With Resources for the 2012 Presidential
Election
Links:
6. http://mashable.com/2012/01/02/google-launches-new-site-2012-presidential-election?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

[7]Are Text Messages Declining Worldwide?
Links:
7. http://www.psfk.com/2012/01/are-text-messages-declining-worldwide-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

Brands and Social Media:

[8]3 New Digital Tools for Making Connections
Links:
8. http://mashable.com/2012/01/01/digital-tools-making-connections?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

[9]The Top Ten Digital Brands of 2011
Links:
9. http://www.psfk.com/2012/01/top-ten-digital-brands-of-2011-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

Social good:

[10]The GOOD Microphilanthropy Challenge Wrap-Up
Links:
10. http://www.good.is/post/the-good-microphilanthropy-wrapup-pass-it-on?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

[11]Facebook Helps Match Kidney Donors And Recipients
Links:
11. http://www.huffingtonpost.com/2012/01/01/for-some-in-need-facebook_n_1178645.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

Global Economy:

[12]2012, a Better Year– Unless Europe’s Debt Blows it Up
Links:
12. http://www.npr.org/2012/01/01/144477150/2012-a-better-year-unless-europes-debt-blows-it-up?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

[13]10 Reasons Why the American Economy is Awesome
Links:
13. http://www.businessinsider.com/10-reasons-why-the-american-economy-is-awesome-2011-12?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

[14]Wine, Dine and Refine: Intimate Branding Intensive
Links:
14. https://wut89066.infusionsoft.com/cart/?product_id=14&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

Marina del Rey

What better way to unwind after the first day of the We First Social
Branding Seminar than with a fantastic dinner by the water at sunset! Be a
part of the seminar during the day then join Simon Mainwaring, and our
special guest speakers, Carol Cone and Robert Tercek, for a private evening
event that doubles as an Intimate Branding Intensive to troubleshoot your
brand.

The stunning Café del Rey is just a 10-minute walk from the Marina del Rey
Marriott and the dinner starts at 6pm on February 1st.

Unfortunately the private dining room only accommodates 40 guests so book
your place right away. We look forward to raising a glass to your success!

Your ticket includes:
* Sunset Welcome with complimentary wine and beer selections from 6:00 –
6:30pm
* Gourmet 3-course meal in private dining room with gorgeous Marina views
* Personal access to Simon Mainwaring, Carol Cone and Robert Tercek
* New friends and acquaintances with whom to share and refine your brand’s
story.

Date: February 1st, 6pm
Address: 4451 Admiralty Way, Marina Del Rey
Price: $200
Limit: 40 guests

[15]Click here to complete your registration
Marina del Rey
[16]Twitter4 [17]facebook [18]Linked in [19]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
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Comment on Big Citizenship: Where social media meets social activism (Part 1) by Simon Mainwaring