Comments on: Prius ‘Harmony’: What Toyota did differently to expand its audience, brand and sales

By: Simon Mainwaring

Simon Mainwaring — Tue, 04 Oct 2011 23:33:00 +0000

Thanks so much, Elizabeth. I had no idea where to find out those credits. Thank you so much. Simon

By: Elizabeth

Elizabeth — Tue, 04 Oct 2011 18:27:00 +0000

you only have the TV credits listed, please give appropriate credit to those who created the solar flowers as well. You can find them here:
http://creativity-online.com/work/prius-solar-flower/16634

By: Jan

Jan — Wed, 16 Sep 2009 13:18:00 +0000

I just realized in all quickness that I misspelled the company name, it’s CURB, sorry. For a look at their work check out http://www.mindthecurb.com/our-gallery.asp

By: Jan

Jan — Wed, 16 Sep 2009 13:17:00 +0000

I love these types of clean and smart advertising ideas. A while back I got inspired by seeing some reverse graffiti ads here in the center of Amsterdam and I decided to look into options. In the Netherlands there are not that many examples yet but I did find out about this company called CRUB, they create great environmentally friendly ads. I agree with you though Simon, this campaign by Prius makes sense on a lot of levels. Thank you for sharing!

By: admin

admin — Wed, 16 Sep 2009 03:50:00 +0000

Thanks, Tony. And no problem about the spelling – my iphone haz reined myspeling frver.

Great point above. Outreach to consumers has been fractured into so many mediums and audiences have got more and more specific, so the advertising idea can be ‘smaller’ as long as its also more targeted. That said, simple is always the rule but that implies a difficult to achieve prerequisite – a brand must know who it is. Once it does it can speak simply about who it is and what it thinks (just like us). But until then, any communication is difficult. I think Prius did a great job of knowing itself and therefore had the flexibility and confidence to speak simply in fresh ways.

Thanks for the great feedback. Simon

By: Tony Long

Tony Long — Wed, 16 Sep 2009 03:20:00 +0000

Apologies for the dreadful second sentence…I hit submit prematurely, I’m afraid…

By: Tony Long

Tony Long — Wed, 16 Sep 2009 03:19:00 +0000

Greetings, and thanks for your thoughts on this. Increasingly, in a world powered by increasingly diffuse points of contact, ideas like this are no longer “the big idea” but are, frankly, “de rigueur.” What this means is, we cannot think only in such confined spaces as magazine pages anymore. Brand expression (nos 3, 4, & 5) work alongside visibility (nos 1, 2 & 7) in a world that does not require a $2MM shoot or a series of full-page-anythings.

It’s not the budget, it’s the execution and the brains behind the execution that count.

Thanks again Simon!

By: admin

admin — Tue, 15 Sep 2009 21:15:00 +0000

Thanks George. Appreciate it. Simon

By: geo

geo — Tue, 15 Sep 2009 21:12:00 +0000

Nice blog, Simon.

By: admin

admin — Tue, 15 Sep 2009 19:20:00 +0000

Thanks Steve. That’s a great idea. They should have done it. Love how the picture emerged as the flowers bloomed. Even better. Thanks for sharing. Simon