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Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments

Reading Time: 2 minutes

Chris Crummey, World Wide Executive Director of Sales - Social Business, IBM, to speak at the We First SummitThere is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles.

Chris leads a global team of thought leaders focused on the areas of social business and digital experience. He works with a wide variety of IBM’s most important clients communicating their best practices to a global customer base. His business unit generates 450 million dollars in revenue to IBM annually and represents one of the fastest growing and profitable segments of IBM software business. He also oversees an extended team consisting of more than 450 sales specialists who interface with existing and perspective IBM customers to grow their company’s revenue in the middleware market while maintaining a high-level of customer satisfaction.

It’s this expertise that Chris will bring to the two-day training event where every attendee builds a 2015 Social Branding Blueprint in the room specific to his or her business to ensure they get real value. Specifically, Chris will focus on addressing the following questions:

– How do you communicate your brands story in a way that unlocks the human being inside your employees?

– How do you inspire them to share their knowledge and collaborate with each other to add value to the company and its brand.

– How do you inspire your employees to become brand advocates that want to use their own social channels to amplify its story and build the business.

Chris Crummey, World Wide Executive Director of Sales - Social Business, IBM, to speak at the We First SummitChris is joined by global marketing leaders from Unilever, Coca-Cola, Facebook, Participant Media, Nutiva, and the UN Foundation, as well as our final addition to the line-up – Rick Ridgeway from Patagonia. All will be presenting insights and strategies to help you build your plan.

If you would like to join us at the We First Summit, register now as there are only three weeks left before the event. Enter the code IMPACT to receive a special $500 saving and remember, every registration comes with an extra ticket to invite your favorite non-profit or foundation guest for free.

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Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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