The State of the Social Sphere: Usual Suspects and Surprises

February 23, 2012 Comments

Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much to discover but here are a few things that jumped out at me:

  •  Facebook captures over 90% of all social media visits and 3/4 are outside the U.S.
  • Newcomer Pinterest just outstripped LinkedIn for traffic despite the recent surge.
  • The absolute explosion of mobile advertising revenue expected by 2016 (144.2 billion).
  • China and India boast the most vocal critics including those that protest against brands, services and products.
  • The average person now spends around 100 hours a year on social networks.
  • What else jumps out to you?


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We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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