The State of the Social Sphere: Usual Suspects and Surprises

February 23, 2012 Comments

Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much to discover but here are a few things that jumped out at me:

  •  Facebook captures over 90% of all social media visits and 3/4 are outside the U.S.
  • Newcomer Pinterest just outstripped LinkedIn for traffic despite the recent surge.
  • The absolute explosion of mobile advertising revenue expected by 2016 (144.2 billion).
  • China and India boast the most vocal critics including those that protest against brands, services and products.
  • The average person now spends around 100 hours a year on social networks.
  • What else jumps out to you?


2 responses to “The State of the Social Sphere: Usual Suspects and Surprises”

  1. Google+ doesn’t even make it onto the chart.

  2. […] aggressive newcomers like Pinterest have already garnered 21.5 million visits (1.21% of the market) nudging out well-established […]

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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.