Over the last two years we’ve been looking at a few really important questions. How does the economy recover? How does your company keep growing? How do we improve the lives of millions of people suffering around the world?
Well today I’m excited to announce that I’ve finished my first book. It’s called We First and it specifically looks at how brands and consumers use social media to build a better world.
For consumers it explains how we use social media to make a contribution and to get brands to do the same. For companies it explains how we use social media to build their profits, communities and positive impact. Finally, it explains how we use social media, and the connections it builds between us, to create sustainable change that’s so desperately needed around the world.
We need these solutions now. Without them, your personal well being, your company’s survival and the health of our planet are at risk.
The good news is that we can fix these problems if we work together. The first thing we have to do is get the message out there.