What if all competitors chose to work together as we see with Nike, Adidas and Puma, who have partnered with others in the Sustainable Apparel Coalition?
What if every heavyweight challenged itself and its supply chain to reduce their carbon footprints in a matter of months rather than decades as Wal-Mart has?
What if all Wall Street firms recognized that their greatest assets are not their buildings or bonuses but the customers protesting at their doors?
What if corporate America shifted from defending itself to attacking social problems?
What impact would that have on consumer respect for business leaders? What would it mean to your employees? What would it do for your bottom line? And, most importantly, what could it do for our country?
Which begs the question: What will it take for you to change?
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.