Comments on: How Old Spice reminds ad folk what they forgot http://simonmainwaring.com/future/how-old-spice-reminds-ad-folk-what-they-forgot/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Sat, 19 May 2012 02:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Simon Mainwaring http://simonmainwaring.com/future/how-old-spice-reminds-ad-folk-what-they-forgot/comment-page-1/#comment-829 Simon Mainwaring Wed, 28 Jul 2010 08:10:01 +0000 http://simonmainwaring.com/?p=3229#comment-829 Totally agree and thanks, G. It's great great, funny, strategic work. Best, Simon Totally agree and thanks, G. It's great great, funny, strategic work. Best, Simon

]]> By: GBlivins http://simonmainwaring.com/future/how-old-spice-reminds-ad-folk-what-they-forgot/comment-page-1/#comment-828 GBlivins Wed, 28 Jul 2010 07:36:18 +0000 http://simonmainwaring.com/?p=3229#comment-828 Before all the kids get excited and jump on the "it's totally freaking new" bandwagon, I would suggest that the Old Spice campaign is just that... a campaign. And a great one at that. It's what ad people have strived for since before the "Madmen" were born. However, now there just happen to be more media outlets (channels) to take advantage of. Social media is nothing more than additional outlets for communication. Before all the kids get excited and jump on the “it's totally freaking new” bandwagon, I would suggest that the Old Spice campaign is just that… a campaign. And a great one at that. It's what ad people have strived for since before the “Madmen” were born. However, now there just happen to be more media outlets (channels) to take advantage of. Social media is nothing more than additional outlets for communication.

]]> By: Simon Mainwaring http://simonmainwaring.com/future/how-old-spice-reminds-ad-folk-what-they-forgot/comment-page-1/#comment-827 Simon Mainwaring Wed, 28 Jul 2010 02:06:25 +0000 http://simonmainwaring.com/?p=3229#comment-827 Thanks, Bonnie. I think its amazing work too. Simon Thanks, Bonnie. I think its amazing work too. Simon

]]> By: Bonnie Boden http://simonmainwaring.com/future/how-old-spice-reminds-ad-folk-what-they-forgot/comment-page-1/#comment-826 Bonnie Boden Wed, 28 Jul 2010 02:04:39 +0000 http://simonmainwaring.com/?p=3229#comment-826 I think it is totally new marketing - or at the very least the beginning of truly demonstrating that stale old adage "Think out of the Box" - can finally die a happy death. This is so far out of the box that it cannot help but to point 8 Richter scale and open the minds of clients to be forgetting a box ever existed. It never has, yet it always comes down to the conservative, safe, unimaginative minds of the client to squelch creativity.<br><br>I believe the box top has been blown off - and that there are many more exciting, innovative, invigorating, interactive ways to inform, involve and whet the appetites of the consumer with elevated ways of advertising. God Bless Old Spice and their agency! I think it is totally new marketing – or at the very least the beginning of truly demonstrating that stale old adage “Think out of the Box” – can finally die a happy death. This is so far out of the box that it cannot help but to point 8 Richter scale and open the minds of clients to be forgetting a box ever existed. It never has, yet it always comes down to the conservative, safe, unimaginative minds of the client to squelch creativity.

I believe the box top has been blown off – and that there are many more exciting, innovative, invigorating, interactive ways to inform, involve and whet the appetites of the consumer with elevated ways of advertising. God Bless Old Spice and their agency!

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