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Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic]

July 15, 2013 14 Comments

Reading Time: 2 minutes

Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom line benefits– or liabilities- to your company.

It’s no longer good enough to just “have a social media presence.”  Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life.

Check out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. And look closely: At the bottom there is a special discount code for the upcoming 2013 Social Branding Seminar.

We First The Rise of Purpose-Driven Social Brands

 

5 Tweetable Takeaways

76% think it’s ok for brands to support good causes and make money at the same time. [Tweet this stat]

55% have boycotted a company in the last 12 months because of irresponsible business practices. [Tweet this stat]

54% say their company’s purpose is not clearly conveyed to all employees. [Tweet this stat]

53% would NOT invest in a company that does not actively support a good cause. [Tweet this stat]

81% consider CSR when deciding where to work. [Tweet this stat]

Thanks to the creators of all the original studies, they contain a wealth of data vital for your company’s future: 2012 Edelman GoodPurpose® Study, Havas Media “Meaningful Brands” Global Report 2013, 2013 Deloitte Core Beliefs & Culture survey, 2013 Cone Communications/Echo Global CSR Study

If you’d like hands-on training from some of the best marketers in the world on how to become a purpose-driven, social brand and create passionate customer communities, come to our 2013 We First Social Branding Seminar, Sept 24-25 in Los Angeles.

Subscribe to We First on YoutubeFacebook, TwitterGoogle+ and LinkedIn

READ MORE FROM SIMON MAINWARING!

14 responses to “Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic]”

  1. MCC Code says:

    excellent infographic

  2. […] leave with a Social Branding Blueprint tailored to your specific branding issues. Check our latest infographic for a special discount code to save 25% when you register […]

  3. Susan M. Davis says:

    Thanks, Simon! This infographic shows us there is much opportunity to position ourselves/our businesses as socially conscious and sustainable! WE are so glad to be part of this positive movement to do business the right way – good for people, profit, and planet!

  4. […] few know why they do it. In fact, according to Deloitte’s 2013 Core Beliefs & Culture survey, 54% say their company’s purpose is not clearly conveyed to all employees. If you can’t articulate […]

  5. Turtlestravel says:

    Great infographic! I feel like we are aligned with many consumers according to this, and the sooner companies step up and realize the impact their choices have on purchasing habits, the better chance they have of taking advantage.

  6. Thanks and I so agree.. In the future it will be the partnership between brands and customers that determines who succeeds as a business.

  7. Thanks Susan and so glad to be working on this together!

  8. WeKnowGood says:

    This is really good stuff, Simon. Are there other stats or reference centers to access more data about how ‘the power of we’ is a universal movement (within and beyond the world of business?).

  9. […] Source: The We First Blog […]

  10. Sai Sahoj says:

    Nice infographic Simon. Talks a lot about the ‘activist’ consumer, a demographic that most brands forget about and are caught unawares when things go wrong. Read another post that talks about what is purpose driven marketing in general and what it entails. Find the post here http://blog.xerago.com/2013/09/is-your-marketing-driven-by-purpose/

  11. Simon Mainwaring says:

    Thanks so much Sai and I will take a look. And yes, too often companies forget about their most valuable asset – their customers!

  12. […] CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most […]

  13. […] Only 20% of brands worldwide are seen to meaningfully and positively impact people’s lives, and as social technology continues to drive consumer activism, many companies are waking up to the realization that articulating their values and mission is not luxury. Instead, articulating how your brand brings its core values to life is now critical for your brand reputation and employee productivity. […]

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Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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