Here are the Top Ten posts of 2013 from the We First blog and we’re excited and committed to provide insights that support your brand and its impact this year:
1. SOCIAL BRANDS INFOGRAPHIC: Marketing 3.0: The Rise of Purpose-Driven Social Brands
2. BRAND VALUES: What Steve Jobs Knew About the Importance of Values to Your Company
3. INSPIRING MILLENNIALS: How Corporate Purpose Turns Millennials into Brand Ambassadors
4. FUTURE MARKETING: The Three Pillars of Marketing Organizations of the Future
5. CONTAGIOUS BRANDS: How To Become a Contagious Social Brand in 8 Steps
6. CUSTOMER ENGAGEMENT: When a Brand Leads with Values, Customers Value You More
7. THE CASE FOR PURPOSE: Is This the End of Purpose Driven Ads or a New Beginning?
8. SOCIAL CRISES: 10 Global Crises Threatening Your Brand’s Future
9. MASTER CLASS: How Virgin America gave us a Master Class in Social Branding
10. PROFITABLE STORYTELLING: How the Smartest Brands Use Social Media to Skyrocket their Profits and Impact
It’s been such a pleasure and privilege to engage with everyone this year and the whole team at We First wishes everyone a happy, prosperous and impactful 2014.
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.