Check out this virtual choir (virtually) conducted by Eric Whitacre. Without overstating things, it struck me as emblematic of the dynamic at work across social media and its transformative potential. Here we see people otherwise unknown to each other raising their voices in harmony directed towards a common goal. At the risk of sounding lofty, the results we can achieve through co-ordinated community efforts, on a local and global scale, can be just as beautiful. I’ll be quiet now. Enjoy.
Enter your name and email to receive 3 free social branding training videos and bonus content.
Subscribe via RSS
Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.