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Eric Whitacre’s ‘Virtual Choir’: Is this what community is about?

March 24, 2010 Comments

Check out this virtual choir (virtually) conducted by Eric Whitacre. Without overstating things, it struck me as emblematic of the dynamic at work across social media and its transformative potential. Here we see people otherwise unknown to each other raising their voices in harmony directed towards a common goal. At the risk of sounding lofty, the results we can achieve through co-ordinated community efforts, on a local and global scale, can be just as beautiful. I’ll be quiet now. Enjoy.

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About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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