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What technology has in mind for your brand’s future

March 5, 2012 Comments

Reading Time: 1 minutes

Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your business, brand and social impact.

With this challenge in mind, I wanted to share three examples of emerging technologies that will change our world. Part fact, part fiction, each turns on technology that is already in the making and shall be shortly coming to market. So here goes.

With the imminent launch of the iPad 3, I wanted to share this vision of what it may look like and do. The point is not to guess whether this is accurate or not but to consider what such possibilities could unlock for your business.

The second video is a vision of the future of smart glass by Corning. The glass projects a future of collaboration, creativity and connection that seems impossible today but that is almost here.

Finally, we have the much hyped Google Googles or glasses that hold the promise of an augmented reality experience or streaming data right before your eyes.

After watching these two videos, ask yourself:

  • How could I use such technology in my business?
  • How could it scale my brand awareness?
  • How can I use each of these technologies to rbetter serve my customers?
  • How could I use it to increase the positive social impact of my brand?
  • How can they be used to shape our world?

 

READ MORE FROM SIMON MAINWARING!

8 responses to “What technology has in mind for your brand’s future”

  1. iconic88 says:

    pretty cool Simon! the power of all these tools is how we use them for smart collaboration for a better tomorrow. A We First world 😉

  2. This is great stuff Simon. I saw the Corning Glass promo they did about a year ago…and the possibility just keeps getting more and more exciting. These ideas open up a whole new world for Education, Global Community, Communication, the list goes on. To quote Einstein. “Imagination is everything. It is the preview of life’s coming attractions.”

  3. Thanks Alannah. Inspiring stuff, right?

  4. Here we go, right! Fun.

  5. Tyler Turner says:

    Great Post, thanks Simon, I am following all three of these technologies closely. Thank you for drawing attention to these. Could I make a suggestion of adding 3d printing? The implications are almost hard to digest for many physical product based businesses. As that technology advances it will decimate the current distribution models we know today. 

  6. So agree Tyler. 3d printing and what it means for rapid prototyping is amazing. Thanks for the suggestion. simon

  7. […] by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly […]

  8. Wow, hadn’t seen the Corning glass video – amazing how something as mundane as glass can be exciting!

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Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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