Nike Just Does It Again: New Local/Social ‘True City’ AR App

January 18, 2010

Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city would know. Basically, an insider’s guidebook to London, Berlin, Amsterdam, Milan, Paris and Barcelona.
What’s unique [...]

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Consumers say, “Catch us if you can”. Coke and Pepsi give chase.

January 14, 2010

I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying:
“Several years ago, Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube. [...]

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The death of corporate websites: Top 10 ways they will change

January 11, 2010

In the not too distant future static corporate websites will be replaced by their social equivalents.
This will happen because more and more consumers are engaged in daily conversations, often involving brands, across multiple applications, platforms and networks, wholly independent of these sites.
As these conversations become increasingly independent of these sites, falling traffic will render them [...]

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Celebrity to go: Personal-ilty apps that take us all to market

January 7, 2010

Just before the holiday break, Brian Solis, the highly respected PR strategist moved the blogosphere one step forward yet again. By launching his own app, he not only gave himself a powerful tool through which to interact with his community, but he also kicked off a trend that is likely to grow exponentially in popularity. [...]

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Top ten digital trends for 2010

January 4, 2010

It feels SO good to be in 2010. 2009 was full of upheaval for many reasons, not the least of which was changes in digital marketing. So let’s kick start the New Year will a look at some powerful trends that will shape the coming year.
1. WHERE YOU ARE IS WHO YOU ARE
In the past [...]

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Guest Interview: Jay Samit, CEO, Social Vibe, on brand/consumer contribution

December 21, 2009

This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution.
What’s so refreshing is they only ask consumers to direct their attention towards a brand’s advertising and that brand then contributes to a cause of the consumer choosing. [...]

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Ted Sarandos, Chief Content Officer, Netflix, on Blockbuster, movies and the future: Part 2

December 16, 2009

Here Ted Sarandos, who’s already at the center of the firestorm between studios, cable companies and video stores, takes questions from the floor about the DVD business, Red Box, VOD, streaming video, the Comcast threat, piracy, cable companies and the future of Netflix.
If you interested in how, why and what people will be watching, Ted [...]

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Success in 2010? It’s a question of nerve

December 14, 2009

It’s the end of the end and finally – finally! – 2010 is here. Like many people I’m relieved to welcome in 2010. 2009 was one crazy roller coaster. So I thought I’d share a guest post about how to thrive next year. It’s all about nerve and how to use it to your advantage [...]

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