The We First Blog.

SuperBrands and the Unreasonable Screen: How to lead in mobile

May 13, 2013 Comments

Reading Time: 3 minutesFollow Guest post from Gary Schwartz I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to port globally. Mr. Epstein’s mission …


Why Business Must Become a Third Pillar of Social Change

May 9, 2013 Comments

Reading Time: 1 minutesFollow In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that …


Live G+ Hangout: From Profit To Purpose – How Business Can Build a Better World

May 2, 2013 Comments

Reading Time: 2 minutesFollow The unprecedented collision of global needs and personal hopes, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world- and we are witnessing a historical transformation in which the …


eGood: How purpose sparked a business helping brands grow by doing good

April 30, 2013 Comments

Reading Time: 2 minutesFollow Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea stuck with …


How To Become a Contagious Social Brand in 8 Steps

April 22, 2013 Comments

Reading Time: 3 minutesLast week we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.


5 great studies in how to use social media to rally support for social good

April 19, 2013 Comments

Reading Time: 1 minutesFollow I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case …


Instruments for Peace: How social media can amplify the music of peace

April 15, 2013 Comments

Reading Time: 2 minutesFollow Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing …


Free We First webinar: How your business becomes a contagious social brand

April 12, 2013 Comments

Reading Time: 2 minutesFollow This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.