The We First Blog.

Premature Technology Arousal and the emerging mobile world

March 11, 2013 Comments

Reading Time: 3 minutesFollow Guest post from Gary Schwartz who keeps us up to date with the latest in the world of mobile from the 2013 Mobile World Congress in Barcelona. To sum up Mobile World Congress 2013, I will borrow from Peter …


Is this the end of purpose driven ads or a new beginning?

March 7, 2013 Comments

Reading Time: 3 minutesFollow I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I …


Insights from Social Good Brazil: Strategies for driving social change

March 4, 2013 Comments

Reading Time: 2 minutesFollow Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations from thought leaders like Peter …


‘What’s The Future of Business?’ by Brian Solis: A Must Read

March 1, 2013 Comments

Reading Time: 2 minutesFollow I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is …


Social media strategies that build your community and business

February 25, 2013 Comments

Reading Time: 1 minutesFollow I thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add …


The art of inspiring customers to champion your brand

February 22, 2013 Comments

Reading Time: 3 minutesFollow APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their brand. APCO’s Index measures corporate brand value among more than …


What defines your social brand and how that defines your success

February 19, 2013 Comments

Reading Time: 2 minutesFollow As We First moves into its new offices in heart of Silicon Beach in Venice, California, I wanted to share perhaps the most important item in the new space. These are the We First Values, Beliefs and Manifesto mounted …


Mobile matters: Gary Schwartz on how your brand keeps up with shoppers

February 13, 2013 Comments

Reading Time: 5 minutesFollow  I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.