The We First Blog.

The three pillars of marketing organizations of the future

March 28, 2013 Comments

Reading Time: 3 minutesFollow Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, …


When a brand leads with values, customers value you more

March 22, 2013 Comments

Reading Time: 2 minutesFollow Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers to contribute $5 to help entrepreneurs kick start the national economy. …


How building your brand with your community grows both

March 19, 2013 Comments

Reading Time: 2 minutesFollow One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one …


The rise in social ad budgets and what it means for your brand

March 14, 2013 Comments

Reading Time: 1 minutesFollow Recent studies conducted by Digiday for Vizu as reported by eMarketer show that marketers are looking to increase spend. In fact 64% of respondents said they will increase paid social media ad spends. This research demonstrates modest growing importance of social media ad spend with …


Premature Technology Arousal and the emerging mobile world

March 11, 2013 Comments

Reading Time: 3 minutesFollow Guest post from Gary Schwartz who keeps us up to date with the latest in the world of mobile from the 2013 Mobile World Congress in Barcelona. To sum up Mobile World Congress 2013, I will borrow from Peter …


Is this the end of purpose driven ads or a new beginning?

March 7, 2013 Comments

Reading Time: 3 minutesFollow I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I …


Insights from Social Good Brazil: Strategies for driving social change

March 4, 2013 Comments

Reading Time: 2 minutesFollow Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations from thought leaders like Peter …


‘What’s The Future of Business?’ by Brian Solis: A Must Read

March 1, 2013 Comments

Reading Time: 2 minutesFollow I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.