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How you use social media to build a sustainable economy, business and profits

July 10, 2012 Comments

Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I touch on the larger vision for how we can engage the entire private sector in scaling social change, the role we must play with our own businesses, and how social media has made this possible in news ways.

If you like to receive more free videos, white papers, and newsletters about how social media can build your business, subscribe (on the right) and connect using the social media buttons at the top of the post.

 

Changing the corporate giving game: Charity Miles app

July 5, 2012 Comments

Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for the way it makes giving seamless in one’s life. Here’s how it works.

1. The app allows an active person to choose which one of nine charities it wants to support, ranging from Habitat For Humanity to Feeding America the UN World Food Programme.

2. The athlete sets their iPhone on GPS to allow them to be tracked as they participate in their activity. Walkers and runners get 25 cents a mile, while bikers get 10 cents a mile that will go to their specified charity.

3. When they are done with their activity, they agree to be “sponsored” and their miles will be covered by a sponsor of Charity Miles.

4. A message can then be automated or edited to express to those on social media platforms like Twitter and Facebook what the athlete accomplished along with a sponsor message.

This marriage of healthy activity is perfectly suited to employee volunteer programs and  empowers employees to build their brand’s reputation by promoting their own efforts. With giving seamlessly integrated into lifestyle or activity, the potential for scaling contribution is huge, to the benefit of those involved and the lives of those they change.

You can find the app on iTunes here and on Android.

 

How to use social media in ways no one else imagined

July 2, 2012 Comments

That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly the only way to earn and keep attention on your brand.

That’s why I love this artful use of Pinterest by perennial news-maker, Uniqlo. Somehow they managed to co-opt social media itself to make your participation part of their design aesthetic, rather than the other way round. By doing so they reinforce their compelling brand image as a design thought leader that is unconventional, street-wise, and one step ahead of the latest and greatest social technology.

So before we get transfixed by the unblinking eyes of the latest shiny squirrel, play with it a bit and discover how to say something unique about ourselves. To that end, here’s three questions to ask yourself:

1. How can a social network be re-purposed to communicate your brand purpose, rather than merely serve as a platform as they define it?

2. How can you introduce content or a sensibility that is outside the parameters set by that social network to ensure you stand out?

3. How does your brand claim ownership of a proposition that always puts you ahead of the competition no matter what technology comes along?

Head-scratchers to be sure, but the answers lead to eye-catching solutions for your brand.

 

 

 

 

Why social media means customer service can make or break your brand

June 24, 2012 2 Comments

Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being …

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Good Works! Your practical guide to corporate good initiatives

June 20, 2012 0 Comments

It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you just how much is possible as an individual and a …

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The expanding Social TV landscape and where your brand fits in

June 18, 2012 2 Comments

A few weeks ago I shared an infographic of the social media landscape so that we can all consider our place and future in it. The impact of that inforgraphic is compounded when you consider the explosion of the Social …

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Huge thanks on our one year anniversary

June 14, 2012 0 Comments

At the risk of sounding like an old man, it’s amazing how time flies. It’s a year to the day that We First, the book, came out, and I wanted to take this opportunity to thank everyone for their support …

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Why consumers will trump advertisers (and why Facebook has it right)

June 11, 2012 1 Comments

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right …

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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