The We First Blog.

Inspiring productivity: How to build trust with employees that drives business success

April 9, 2013 Comments

Reading Time: 2 minutesFollow Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a …


How the smartest brands use social media to sky-rocket their reputation, profits and social impact

April 4, 2013 Comments

Reading Time: 1 minutesFollow I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. The day was special for three very important reasons. First, it was great to be included in the conference. Second, it was the first time I …


Be Remedy: Your chance to change the lives of so many through so little

April 2, 2013 Comments

Reading Time: 2 minutesFollow Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years ago is as …


The three pillars of marketing organizations of the future

March 28, 2013 Comments

Reading Time: 3 minutesFollow Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, …


When a brand leads with values, customers value you more

March 22, 2013 Comments

Reading Time: 2 minutesFollow Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers to contribute $5 to help entrepreneurs kick start the national economy. …


How building your brand with your community grows both

March 19, 2013 Comments

Reading Time: 2 minutesFollow One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one …


The rise in social ad budgets and what it means for your brand

March 14, 2013 Comments

Reading Time: 1 minutesFollow Recent studies conducted by Digiday for Vizu as reported by eMarketer show that marketers are looking to increase spend. In fact 64% of respondents said they will increase paid social media ad spends. This research demonstrates modest growing importance of social media ad spend with …


Premature Technology Arousal and the emerging mobile world

March 11, 2013 Comments

Reading Time: 3 minutesFollow Guest post from Gary Schwartz who keeps us up to date with the latest in the world of mobile from the 2013 Mobile World Congress in Barcelona. To sum up Mobile World Congress 2013, I will borrow from Peter …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.