The We First Blog.

What defines your social brand and how that defines your success

February 19, 2013 Comments

Reading Time: 2 minutesFollow As We First moves into its new offices in heart of Silicon Beach in Venice, California, I wanted to share perhaps the most important item in the new space. These are the We First Values, Beliefs and Manifesto mounted …


Mobile matters: Gary Schwartz on how your brand keeps up with shoppers

February 13, 2013 Comments

Reading Time: 5 minutesFollow  I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. …


Facebook, Twitter and True Intentions

February 11, 2013 Comments

Reading Time: 3 minutesFollow Biz Stone, co-founder of Twitter, just gave a fascinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram to shore up its mobile credentials in anticipation of its IPO, debate …


Top ten reasons the Dodge RAM ‘God Made A Farmer’ ad was the best Superbowl spot this year

February 4, 2013 Comments

Reading Time: 2 minutesFollow While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase …


How corporate purpose turns Millennials into brand ambassadors

January 29, 2013 Comments

Reading Time: 2 minutesFollow TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling …


How social innovation builds your brand and bottom line

January 17, 2013 Comments

Reading Time: 3 minutesFollow Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning and value they add to their lives. Strategically this is effective because the …


Will Facebook’s mission be compromised by the pressure for profit?

January 14, 2013 Comments

Reading Time: 3 minutesFollow Guest post by Ekatarina Walter, author of “Think Like Zuck.” The letter from Mark Zuckerberg that was included with Facebook’s May 2012 IPO prospectus begins by stating: “Facebook was not originally created to be a company. It was built …


Using social media, data and rewards to inspire customers to do good

January 11, 2013 Comments Off on Using social media, data and rewards to inspire customers to do good

Reading Time: 2 minutesFollow This week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.