The We First Blog.

When virtual worlds collide: Facebook meets 3D shopping

April 24, 2012 Comments

If brands and ad agencies were already struggling to create seamless, real-time shopping experiences built around customers’ multi-screen lifestyles, their work just got harder. It is one thing to migrate seamlessly between the on and offline world across multiple devices (PC, tablet, smartphone) to never lose touch with your customer, it is another to reconcile the real world with its new virtual equivalent showcased in Yogurtistan.

It’s beta form was just showcased at DEMO Spring 2012 in California and it provides brands and customers with new challenges and opportunities including:

- Creating customizable avatars that can try on clothes, chat with others, and buy both virtual and real goods using real and virtual currencies such as Facebook credits.

- New coupons, incentives and rewards specific to engagement within the virtual worlds.

- The ability for brands to build customized stores within the virtual world itself.

This is a far cry from simply having a presence within a social game like Farmville using virtual goods that represent your brand. This requires companies to have a deep understanding of virtual life engagement and the ability to layer e-commerce on top of it.

Yogurtistan’s CEO Cemil Turun put it this way:

We are creating a new experience by mimicking real-life engagement by going from store to store without changing a tab, or entering the web site address of the store. This is one centralized system. I can run into a promotion, a friend, or simply begin to chat with a stranger in the street, all of which is accessible on any browser or even an iPad.

It is yet to be seen whether we see the emergence of a virtual shopping world as comprehensive and compelling as the tactile real world, but its plans are being drawn and built. As such brands would be wise to add virtual worlds to their ‘To Do’ skills sets so they can capitalize on all the worlds that their customers choose to inhabit

Do you think 3D shopping will take off? What advantages does it offer brands?



The future of TV, advertising and social media by Dan Wieden

April 20, 2012 Comments

Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest that is, again, a function of Dan and Dave’s inspiring leadership.

To achieve such unparalleled worldwide creative success is extraordinary. To create a corporate culture that inspires such zealous devotion is doubly so. With enormous respect to Dan and Dave, and all those who have shaped their brand, here is a new video of incredible insights from the man himself as part of the 2020 ‘Future of TV’ series. You won’t find a better creative mind, pop culture channeler, and straight talking, all out, great guy. Enjoy.


Looking behind the brand for what it takes to succeed

April 12, 2012 Comments

I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and co-author of, ‘Running the Gauntlet.’ Hope you enjoy them and click here to see all the ‘Behind the Brand’ episodes. (Next time I promise to wear a tie!)

To read Seth’s blog, click here.

To follow Jeff Hayzlett on Twitter, click here. To follow Bryan Elliott, click here.



Social media seen through Google’s augmented reality lens

April 6, 2012 2 Comments

The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you …

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The purpose and practice of internal social media

April 3, 2012 0 Comments

There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and …

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Move over New York: What happens in an Internet minute

March 30, 2012 2 Comments

Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in …

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How social listening serves customers and saves lives

March 27, 2012 0 Comments

I recently took a tour of Dell’s state-of-the-art Social Listening Center. You’ll see the various tools, filters and tracking that Dell does to stay on top of discussions about their brand and provide superior customer service. They have been leading this …

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Robert Tercek: The rising impact of social media, big data and media disruption

March 21, 2012 0 Comments

I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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