The We First Blog.

Top ten characteristics of brands that will succeed in 2013

November 29, 2012 Comments

Reading Time: 2 minutesFollow As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they …


#GivingTuesday: A day when companies must lead by example

November 27, 2012 Comments

Reading Time: 2 minutesFollow #GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities …


Due to Thanksgiving, something special for you from We First

November 26, 2012 Comments

Reading Time: 1 minutesFollow I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding …


What social customers will demand from your brand in 2013

November 19, 2012 Comments Off on What social customers will demand from your brand in 2013

Reading Time: 5 minutesFollow Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. …


President Obama, Lady Gaga and Red Bull just showed you how to become a global social brand

November 19, 2012 Comments

Reading Time: 4 minutesFollow The re-election of President Obama was historic on many levels including the release of his record-setting acceptance tweet, ‘Four more years,’ accompanied by a photo of him hugging, First Lady Michelle Obama. While much of the press has focused …


Here we go…opening the Social Branding Blueprint for the first time together.

November 18, 2012 Comments

Reading Time: 3 minutesFollow This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a …


Finally! #WeFirst Social Branding Blueprint available today with very special offer!

November 15, 2012 Comments

Reading Time: 3 minutesFollow Imagine the business you could build… The bigger stages you could speak on… The thousands of extra people you could train… The countless word of mouth referrals… The companies, projects and customers you could serve… …if you got the …


Here it is! A sneak peek at the Social Branding Blueprint

November 14, 2012 Comments

Reading Time: 2 minutesFollow Here it is! A snapshot (just for the We First community) of the brand new Social Branding Blueprint that we’re launching for the first time ever tomorrow. It’s a physical and online training program that shows you how to …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.