The We First Blog.

Top ten reasons the Dodge RAM ‘God Made A Farmer’ ad was the best Superbowl spot this year

February 4, 2013 Comments

Reading Time: 2 minutesFollow While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase …


How corporate purpose turns Millennials into brand ambassadors

January 29, 2013 Comments

Reading Time: 2 minutesFollow TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling …


How social innovation builds your brand and bottom line

January 17, 2013 Comments

Reading Time: 3 minutesFollow Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning and value they add to their lives. Strategically this is effective because the …


Will Facebook’s mission be compromised by the pressure for profit?

January 14, 2013 Comments

Reading Time: 3 minutesFollow Guest post by Ekatarina Walter, author of “Think Like Zuck.” The letter from Mark Zuckerberg that was included with Facebook’s May 2012 IPO prospectus begins by stating: “Facebook was not originally created to be a company. It was built …


Using social media, data and rewards to inspire customers to do good

January 11, 2013 Comments Off on Using social media, data and rewards to inspire customers to do good

Reading Time: 2 minutesFollow This week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to …


The case for branded social innovation and what brands are listening

January 8, 2013 Comments

Reading Time: 2 minutesFollow One of the most valuable and insightful reports that comes out each year is Edelman’s Good Purpose Report. The only global study of its kind, it provides invaluable insights into brand behavior, consumer expectations and fresh opportunities that exist …


How you unlock the power of purpose to explode your business in 2013

January 3, 2013 Comments

Reading Time: 2 minutesFollow Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that …


2012: A year to remember what we always knew

December 31, 2012 Comments

Reading Time: 4 minutesFollow This was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That’s because this was the first time I had the chance to create, produce, package and launch a product of …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.