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Of these top ten trend predictions for 2013, one is by far the most disruptive

December 5, 2012 Comments

Reading Time: 2 minutesFollow JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social …


Who will win the war for eyeballs between TV and social media

December 3, 2012 Comments

Reading Time: 2 minutesFollow Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So …


Top ten characteristics of brands that will succeed in 2013

November 29, 2012 Comments

Reading Time: 2 minutesFollow As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they …


#GivingTuesday: A day when companies must lead by example

November 27, 2012 Comments

Reading Time: 2 minutesFollow #GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities …


Due to Thanksgiving, something special for you from We First

November 26, 2012 Comments

Reading Time: 1 minutesFollow I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding …


What social customers will demand from your brand in 2013

November 19, 2012 Comments Off on What social customers will demand from your brand in 2013

Reading Time: 5 minutesFollow Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. …


President Obama, Lady Gaga and Red Bull just showed you how to become a global social brand

November 19, 2012 Comments

Reading Time: 4 minutesFollow The re-election of President Obama was historic on many levels including the release of his record-setting acceptance tweet, ‘Four more years,’ accompanied by a photo of him hugging, First Lady Michelle Obama. While much of the press has focused …


Here we go…opening the Social Branding Blueprint for the first time together.

November 18, 2012 Comments

Reading Time: 3 minutesFollow This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.