The We First Blog.

U.S.-Muslim relations: How social media can help build civil society

September 17, 2012 Comments

Follow In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding …


U.S. Embassy Attacks: How to control hateful uses of social media

September 14, 2012 Comments

Follow The tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and posted on You Tube in an edited form, begs the question …


How to take a social media platform and turn it on it’s head

September 10, 2012 Comments

Follow I recently wrote about what the famously creative brand, Uniqlo, did to make Pinterest their own and last week we saw another example emerge but this time for a very worthy cause. UNICEF demonstrated an inspired moment of creativity …


What social consumers want from your brand

September 6, 2012 Comments

Follow Much has been made of arguably elusive, fickle and distrustful social consumers equally adept at social media, exposing your products or services, and moving on to the latest social technology. Yet approached appropriately, the media-savvy consumer is equally disposed …


Like it or not, you must own your social media reputation

September 4, 2012 Comments

Follow With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to …


Top ten ways the smartest marketers become the most ‘Liked’ brands

August 29, 2012 Comments

Follow With so much understandable anxiety over budget allocation and concrete ROI, especially is you’re a small company, it’s valuable to study the best practices of those brands that have earned their way into the likability Hall of Fame. So …


How social media turns the smartest CMO’s into Chief Customer Advocates

August 27, 2012 Comments

Follow If there is one sure fire way to leverage social media data in the service of your company, it’s to engage that data to better serve your customers. This fact is not lost on CMO’s who, according to the …


The #1 oversight in social media community building

August 22, 2012 Comments

Follow There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some way that earns the …



Recent Tweets

Stay Informed

About Simon

About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.