The We First Blog.

Will Facebook’s mission be compromised by the pressure for profit?

January 14, 2013 Comments

Reading Time: 3 minutesFollow Guest post by Ekatarina Walter, author of “Think Like Zuck.” The letter from Mark Zuckerberg that was included with Facebook’s May 2012 IPO prospectus begins by stating: “Facebook was not originally created to be a company. It was built …


Using social media, data and rewards to inspire customers to do good

January 11, 2013 Comments Off on Using social media, data and rewards to inspire customers to do good

Reading Time: 2 minutesFollow This week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to …


The case for branded social innovation and what brands are listening

January 8, 2013 Comments

Reading Time: 2 minutesFollow One of the most valuable and insightful reports that comes out each year is Edelman’s Good Purpose Report. The only global study of its kind, it provides invaluable insights into brand behavior, consumer expectations and fresh opportunities that exist …


How you unlock the power of purpose to explode your business in 2013

January 3, 2013 Comments

Reading Time: 2 minutesFollow Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that …


2012: A year to remember what we always knew

December 31, 2012 Comments

Reading Time: 4 minutesFollow This was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That’s because this was the first time I had the chance to create, produce, package and launch a product of …


Top ten posts of 2012

December 28, 2012 Comments

Reading Time: 1 minutesFollow The sun is finally setting on the year and I wanted to thank everyone for their support of the We First blog. These are the ten most popular posts of the year so I thought they would be of …


Why Facebook and Instagram have a lesser margin for error with users than ever

December 21, 2012 Comments

Reading Time: 2 minutesFollow Instagram’s unsurprising back down over changes to its Terms and Conditions is yet another example of the ongoing tension between access and privacy that pervades the social media space. Time will tell whether the concessions made by Instagram will …


If you want greater sales through social media in 2013, start by building your reputation

December 17, 2012 Comments

Reading Time: 2 minutesFollow The 2102 Social Media Report from Nielsen is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. In fact, in July of 2012, users averaged 88.48 minutes, a number …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.