The We First Blog.

President Obama, Lady Gaga and Red Bull just showed you how to become a global social brand

November 19, 2012 Comments

Reading Time: 4 minutesFollow The re-election of President Obama was historic on many levels including the release of his record-setting acceptance tweet, ‘Four more years,’ accompanied by a photo of him hugging, First Lady Michelle Obama. While much of the press has focused …


Here we go…opening the Social Branding Blueprint for the first time together.

November 18, 2012 Comments

Reading Time: 3 minutesFollow This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a …


Finally! #WeFirst Social Branding Blueprint available today with very special offer!

November 15, 2012 Comments

Reading Time: 3 minutesFollow Imagine the business you could build… The bigger stages you could speak on… The thousands of extra people you could train… The countless word of mouth referrals… The companies, projects and customers you could serve… …if you got the …


Here it is! A sneak peek at the Social Branding Blueprint

November 14, 2012 Comments

Reading Time: 2 minutesFollow Here it is! A snapshot (just for the We First community) of the brand new Social Branding Blueprint that we’re launching for the first time ever tomorrow. It’s a physical and online training program that shows you how to …


The why, what and how of becoming a social brand

November 13, 2012 Comments

Reading Time: 2 minutesFollow In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time …


What you must know about today’s new social marketplace, customer and marketing

November 12, 2012 Comments

Reading Time: 2 minutesFollow If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly …


3 keys to social branding success for small businesses

November 5, 2012 Comments

Reading Time: 2 minutesFollow There’s no doubt social media opens up a lot of opportunity for small businesses, but it also creates a lot of questions. Where do you start? What should you do? The answer might surprise you. The smartest brands like Nike, …


Why your brand’s survival depends on these 3 new charts

November 2, 2012 Comments

Reading Time: 2 minutesFollow Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two weeks ago (full 120-slide report here), and of acute …



Recent Tweets

Stay Informed

About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.