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The Number One Survival Tip For Brands: What You Make Is Who You Are

February 23, 2016 Comments

Reading Time: 2 minutesFollow As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At …

 

VLOG: 3 Shortcuts to Fast Track Your Relevance in Purpose Driven Marketing

February 19, 2016 Comments

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Two Warning Signs Hidden in the 2016 World Economic Forum Global Risks Report

February 15, 2016 Comments

Reading Time: 2 minutesFollow Anyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to …

 

VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 Comments

Reading Time: 1 minutesFollow So few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

 

New Year, New Speaking Topics: Cultural Leadership, Brand Innovation, Customer and Consumer Engagement

February 1, 2016 Comments

Reading Time: 6 minutesFollow Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you …

 

VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments

Reading Time: 1 minutesFollow “The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

 

What Climate Change Means for Your Brand and Bottom Line

January 21, 2016 Comments

Reading Time: 3 minutesFollow It’s official. 2015 wasn’t just the hottest year on record. It left 2014 far behind according to NASA and NOAA that independently released figures this week. NASA reported that the earth was with a.13 degrees Celsius compared to an …

 

3 Key Strategies for How Companies Engage Customers Around Brand Stories

January 20, 2016 Comments

Reading Time: 2 minutesFollow Social media has given consumers unprecedented power and connectivity, transforming the role they can play in amplifying a brand’s story. Once a brand acknowledges this power, the strategies it needs to adopt to engage customers become readily apparent. One …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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