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VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments

Reading Time: 1 minutesFollow “The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

 

What Climate Change Means for Your Brand and Bottom Line

January 21, 2016 Comments

Reading Time: 3 minutesFollow It’s official. 2015 wasn’t just the hottest year on record. It left 2014 far behind according to NASA and NOAA that independently released figures this week. NASA reported that the earth was with a.13 degrees Celsius compared to an …

 

3 Key Strategies for How Companies Engage Customers Around Brand Stories

January 20, 2016 Comments

Reading Time: 2 minutesFollow Social media has given consumers unprecedented power and connectivity, transforming the role they can play in amplifying a brand’s story. Once a brand acknowledges this power, the strategies it needs to adopt to engage customers become readily apparent. One …

 

4 Steps to Becoming A Community Leader And Positively Shaping Culture

January 14, 2016 Comments

Reading Time: 3 minutesFollow How do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain …

 

Brand-Building Secrets that Drive Customer Engagement and Community Architecture

January 12, 2016 Comments

Reading Time: 2 minutesFollow If a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. …

 

What David Bowie Taught Us as a Brand

January 12, 2016 Comments

Reading Time: 1 minutesFollow David Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand. While authenticity remains constant, it’s expression …

 

Top Ten Self-Deceptions that could Destroy your Brand

January 11, 2016 Comments

Reading Time: 3 minutesFollow One of the hallmarks of 2015 was the series of high-profile brand scandals. Most notable included the VW diesel emissions scandal, the FIFA leadership bribery controversy, and the demise of Turing Pharmaceuticals at the hands of its CEO, Martin …

 

The Role of Brands in Policy-Making: Influencing a More Socially and Environmentally Progressive Economy

January 7, 2016 Comments

Reading Time: 2 minutesFollow As the nature and structure of brands continue to evolve towards new business models (products as services) and more robust sustainability commitments (sustainable mass transportation), so too has their role expanded beyond purely self-serving economic gains to influencing social …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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