The We First Blog.

How to Get Leadership to Care About Purpose

March 31, 2016 Comments

Reading Time: 1 minutesFollow One of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose. 


How and Why Brands Now Live or Die By Association

March 22, 2016 Comments

Reading Time: 3 minutesFollow Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds …


The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

March 11, 2016 Comments

Reading Time: 4 minutesFollow The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing …


Inspire Your Customers to Share Your Brand Story and Build Your Business – Now!

March 11, 2016 Comments

Reading Time: 2 minutesFollow While many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story …


How charity: water is Remaking the Branding and Giving Experience

March 8, 2016 Comments

Reading Time: 2 minutesFollow Charity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers …


VLOG: How Purpose Helps You and Your Brand Survive in a Shrinking Economy

March 8, 2016 Comments

Reading Time: 1 minutesFollow We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  


The Number One Survival Tip For Brands: What You Make Is Who You Are

February 23, 2016 Comments

Reading Time: 2 minutesFollow As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At …


VLOG: 3 Shortcuts to Fast Track Your Relevance in Purpose Driven Marketing

February 19, 2016 Comments

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.