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The New Role of Sponsorship – Impact through Brand Collaboration and Values Alignment

May 2, 2016 Comments

Reading Time: 4 minutesFollow John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer …

 

The New Role of Consumers in Building Your Brand

April 19, 2016 Comments

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A Model of Authentic Brand Contribution – John Varvatos and Stuart House

April 18, 2016 Comments

Reading Time: 4 minutesFollow As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. …

 

How to Make a Big Decision About the Future of Your Brand

April 14, 2016 Comments

Reading Time: 1 minutesFollow In our work with brands, we constantly work with companies that are struggling to make the right decision about their future. And the reason its so hard, is it is hard to read the label from inside the jar. …

 

The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism

April 11, 2016 Comments

Reading Time: 4 minutesFollow Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to …

 

How to Get Leadership to Care About Purpose

March 31, 2016 Comments

Reading Time: 1 minutesFollow One of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose. 

 

How and Why Brands Now Live or Die By Association

March 22, 2016 Comments

Reading Time: 3 minutesFollow Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds …

 

The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

March 11, 2016 Comments

Reading Time: 4 minutesFollow The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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