The We First Blog.

How charity: water is Remaking the Branding and Giving Experience

March 8, 2016 Comments

Reading Time: 2 minutesFollow Charity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers …


VLOG: How Purpose Helps You and Your Brand Survive in a Shrinking Economy

March 8, 2016 Comments

Reading Time: 1 minutesFollow We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  


The Number One Survival Tip For Brands: What You Make Is Who You Are

February 23, 2016 Comments

Reading Time: 2 minutesFollow As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At …


VLOG: 3 Shortcuts to Fast Track Your Relevance in Purpose Driven Marketing

February 19, 2016 Comments

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Two Warning Signs Hidden in the 2016 World Economic Forum Global Risks Report

February 15, 2016 Comments

Reading Time: 2 minutesFollow Anyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to …


VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 Comments

Reading Time: 1 minutesFollow So few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  


New Year, New Speaking Topics: Cultural Leadership, Brand Innovation, Customer and Consumer Engagement

February 1, 2016 Comments

Reading Time: 6 minutesFollow Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you …


VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments

Reading Time: 1 minutesFollow “The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.