The We First Blog.

How to Find Your Personal and Professional Purpose

June 17, 2016 Comments

Reading Time: 1 minutesFollow This weeks vlog is not only about finding your personal purpose but the steps and keys to finding your professional purpose as well. Let’s get into it!


Purpose as a Survival Strategy in a Shrinking Economy

June 9, 2016 Comments

Reading Time: 1 minutesFollow Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts …


BLAB: Simon Mainwaring on Employee Advocacy

June 8, 2016 Comments

Reading Time: 1 minutesFollow Our latest Blab with Simon Mainwaring featured Simon discussing employee advocacy. Join us each month as Simon Mainwaring takes the hot seat to discuss real issues and challenges that purpose driven businesses face each day.


What Happens When the Voice of Your Brand is a Humanoid Robot?

May 11, 2016 Comments

Reading Time: 3 minutesFollow A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides …


The New Role of Sponsorship – Impact through Brand Collaboration and Values Alignment

May 2, 2016 Comments

Reading Time: 4 minutesFollow John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer …


The New Role of Consumers in Building Your Brand

April 19, 2016 Comments

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A Model of Authentic Brand Contribution – John Varvatos and Stuart House

April 18, 2016 Comments

Reading Time: 4 minutesFollow As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. …


How to Make a Big Decision About the Future of Your Brand

April 14, 2016 Comments

Reading Time: 1 minutesFollow In our work with brands, we constantly work with companies that are struggling to make the right decision about their future. And the reason its so hard, is it is hard to read the label from inside the jar. …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.