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#GivingTuesday: The Must Do Kick-off to the Holiday Season!

December 1, 2015 Comments

Reading Time: 2 minutesFollow Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main …

 

Advocacy Storytelling on Social Media: An Interview with Joshua Basinger of Markr

November 30, 2015 Comments

Reading Time: 3 minutesFollow We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the …

 

How Brands Collaborate to Tackle Our Most Pressing Global Crises

November 30, 2015 Comments

Reading Time: 3 minutesFollow With increasing coverage of the environmental and social challenges that we all face as citizens, business or governments, brands can no longer take a back seat in recognizing their impact and contributing towards tackling the critical issues of our …

 

Book Review: X: The Experience When Business Meets Design by Brian Solis

November 30, 2015 Comments

Reading Time: 2 minutesFollow Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they …

 

Twitter and Truth: Social Media for Social Movements

November 30, 2015 Comments

Reading Time: 2 minutesFollow At Twitter Flight 2015, the company’s Developer Conference, newly reappointed CEO Jack Dorsey reinforced a commitment to transparency and open dialogue. From Business Insider, “Twitter stands for freedom of expression,” Dorsey declared. “Twitter stands for speaking truth to power.” …

 

Simon Mainwaring on BBC Radio Discussing VW Emissions Scandal

November 30, 2015 Comments

Reading Time: 1 minutesFollow Simon Mainwaring, CEO of We First discusses the recent VW Emissions scandal on BBC Radio. Listen to Simon Mainwaring by watching the video below. More information on the VW Emissions scandal can be found here.

 

Chipotle Under Attack: The Rising Cost of Consumer Activism and How to Avoid it

November 30, 2015 Comments

Reading Time: 3 minutesFollow No brand is exempt from the rising tide of scrutiny from consumer and media activists. Armed with information from the web and connectivity through social media and smartphones, consumers have become increasingly knowledgeable and vocal about what brands are …

 

How and Why Brands Inspire, Shape Culture, and Shift Consumer Behavior

November 30, 2015 Comments

Reading Time: 3 minutesFollow There is a growing imperative for brands to transcend their products, services, and category to positively shape culture. This is being driven by several key factors including: Brands cannot survive in societies that fail Millennials are demanding brands play …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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