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How Nestlé Combined Purpose and Product to Win at Social Marketing

September 4, 2014 Comments

Follow Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on …

 

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

Follow In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand …

 

Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

August 7, 2014 Comments

Follow As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you …

 

How Brands And Consumers Build A Sustainable Future

July 31, 2014 Comments

Follow A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. …

 

How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments

Follow Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second …

 

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments

Follow Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile …

 

Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments

Follow Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees …

 

Sustainability Stories: Three Common Marketing Mistakes

July 9, 2014 Comments

Follow Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that …

 

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About Simon

About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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