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Top 10 Reasons to Attend the 2013 We First Social Branding Seminar

September 18, 2013 Comments

With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here are your top ten reasons to spend two days together on September 24th and 25th at the W Hollywood.

1. EXPERTISE: Have you ever wondered how charity: water became the first non-profit to have 1 million Twitter followers and gets 75% of its fundraising through digital channels? Or how Starbucks is able to be both an iconic global brand and expert local community builder? It’s an incredibly rare opportunity to hear insights from global marketing leaders at Coca-Cola, Starbucks, Toyota, the UN Foundation and charity: water in an intimate setting and to ask questions about your toughest marketing problems.

2. URGENCY: Every brand, whether you’re for-profit or non-profit, is facing the compounding challenges of multiple global social crises, fast changing social technologies, and rising customer activism. Without a clear marketing plan and story it’s becoming increasingly difficult to keep up and survive. Our latest infographic shows why ignoring the new demands of media-savvy, highly connected and socially concerned consumers is business suicide.

3. CLARITY: The content we’ll be sharing over the two days brings together so much information, research, and case studies from a wide variety of sources to really give you an effective handle on today’s overwhelming marketplace.

4. VALUE: After most events you leave with a lots of notebooks and business cards but little time to transpose your learning to your business or brand. That’s why over the course of two days you will work through a Social Branding Blueprint answering questions specific to your business so that you walk out with real value in your hand.

5. GUIDANCE: All the training materials are specifically designed to ensure you can not only define an actionable plan for your brand during the event, but also take all the materials back to your office show you can share your plan and learning with your marketing teams on your return.

6. RELATIONSHIPS: The event format has been specific designed to give you access to speakers and peers to start relationships that can lead to new business, partnerships and friendships. Here are just a few companies you’ll be joiningNestle Purina PetCare, Mattel, Chanel, Coca-Cola, Starbucks, Staffmark, FirstCapital Bank of Texas,  In-N-Out Burger, Thrive Farmers, the UN Foundation and more!

7. CONTRIBUTION: Every attendee gets to invite their favorite non-profit for free giving them a direct experience in contribution to a cause they care about. The alignment of business and the non-profit sector really has the power to change the world.

8. EXPERIENCE: The event takes place in the stylish, LEED certified, W Hollywood hotel with fine dining, rooftop pool and luxurious rooms in sunny LA.

9. ENTERTAINMENT: The ‘We’IP dinner will feature fine dining and Harmonics Maestro, Freddie Ravel, keyboard artist for Santana, Madonna and Earth, Wind and Fire who will use music to reveal the human harmonics of business success.

10. COMMUNITY: By joining us at this event you’ll become part of a community of brand leaders literally working to reinvent the practice of business to better serve the greater good of all.

This is the last week to register for the event and with limited seats available please don’t wait to claim your 25% discount with promo code INFOGRAPHIC. And be sure to invite your favorite non-profit for free! We First is committed to providing you with invaluable training and an unforgettable experience and we look forward to working together on your brand.


Music Applied to Life, Leadership, and Success

September 17, 2013 Comments

Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the structure of success.”

Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna, and Earth, Wind and Fire, Freddie Ravel is the Founder of “Business Harmonics”, the award-winning peak performance system to enhance leadership, innovation and collaboration within major corporations.

An expert on music and business integration, Ravel shows us how music has a special importance in today’s digital age where we face great challenges in leadership, collaboration, and time. In fact, the four foundations of music- melody, harmony, rhythm, and score- show up in everything we do, both in our personal and professional lives, and help us answer this very important question: How do we unlock people’s greatest potential?

More than ever, leaders are needed who can orchestrate workplace harmony and employ the same active listening skills the best musicians rely upon. Here are Freddie’s three tips for becoming an active listener:

(1) Listen for meaning

(2) Listen to what is being said beneath the words

(3) Listen to what is in the space between the “notes.”

Music can be an exceptional, unique, and powerful tool for personal and professional growth, and has critical lessons for change agents looking to become better communicators and scale their impact, so be sure to look out for Freddie’s upcoming book on how to to bring these strategies into your life and organization. How has music impacted your role as a leader or how you tell your company’s story?

If you’d like to learn from Freddie Ravel and leaders from Starbucks, Toyota, Coca-Cola, the UN Foundation, charity: water, and more, please join us at the 2013 We First Social Branding Seminar, Sept 24-25 in Los Angeles. VIP tickets are available which include a private “We”IP evening event featuring a special “Keynote Concert” by music legend, Freddie Ravel.



The Fastest Way to Kill Your brand: Inauthenticity

September 4, 2013 Comments

The Guardian logoIt’s never been easier for large corporations to kill their brands quickly. Emboldened by examples as far ranging as Arab SpringOccupy Wall Street and Edward Snowden’s NSA leaks – and armed with connective technology that allows them to communicate and organize themselves in unprecedented ways – customers now demand greater transparency, authenticity and accountability from brands in return for their purchases.

Recent examples include the global protests against Monsanto over genetically modified organisms, pushback against insensitive remarks about plus sizes by the CEO of Abercrombie & Fitch and outcry against apparel companies associated with the factory collapse – and related deaths – in Bangladesh.

This dynamic is rapidly becoming the mainstay of consumer engagement and its management by brands. Three big social trends are driving this change: the accelerating pace of social and mobile technologies, which has large and costly implications for how corporations structure and market themselves; a daunting cocktail of global social crises – climate change, obesity and loss of biodiversity, to name a few – that individually threaten companies’ ability to thrive and together invite ever-increasing scrutiny from civil society, government and customers; and the rising tide of customer activism from well-informed and media-savvy customers.

The world’s smartest marketers are taking three steps, in this order, to respond to these social shifts:

Read more here >>>



Live G+ Hangout: Mastering the Methods, Metrics, and Madness of CSR

September 4, 2013 0 Comments

With companies of all types facing a perfect storm of social tech, social crises, and customer activism, there’s no question that how quickly your company responds to these challenges will determine whether you survive or lead the future. But how can your …

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How One Comment on a Blog Post Saved a Child’s Life

August 30, 2013 0 Comments

There’s s a very special partnership underway this August that shows you just how powerful civil society and business collaborations can be. It’s a combined effort by Walgreens, the United Nations Foundation, and Shot@Life to give the children in the …

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SXSW 2014: The New Breed of Brands That Will Lead the Future

August 27, 2013 0 Comments

It’s that time of year again: the SXSW Panel Picker is live and the session I look forward to presenting is called “The New Breed of Brands That Will Lead the Future.” With companies of all types facing a perfect …

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3 Steps for Building Self-Sustaining Customer Communities

August 20, 2013 0 Comments

Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific product or offer- and then they stop …

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Empowering Employees With Social Storytelling is Key to Company Growth

August 12, 2013 2 Comments

Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them. As your company reaches scale and an expanding base of employees becomes your front line, …

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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