The We First Blog.

COP21 and the Power of Narrative to Address Climate Change

December 22, 2015 Comments

Reading Time: 2 minutesFollow The climate change agreement reached in Paris this month has been met with a predictable blend of celebration and criticism from both sides of the debate. In fairness to critics the terms of the agreement are yet to be …


“Doing Good” As A Profitable Business Driver

December 17, 2015 Comments

Reading Time: 4 minutesFollow Peter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the …


How Brands Create Conversations that Shift Culture and Better Our World

December 15, 2015 Comments

Reading Time: 4 minutesFollow In a marketplace where consumers are overwhelmed with messages from peers and the private sector, the search for novel ways of engagement have become overextended; brands grounded in social purpose have a unique opportunity to leverage a higher order …


VLOG: How Language Can Help Evolves Your Business Model

December 10, 2015 Comments

Reading Time: 1 minutesFollow Another week, another vlog. This week it’s all about how to use language persuasively in a way that defines your business and core values. We need to make sure though that our language in time evolves with our business …


#GivingTuesday: The Must Do Kick-off to the Holiday Season!

December 1, 2015 Comments

Reading Time: 2 minutesFollow Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main …


Advocacy Storytelling on Social Media: An Interview with Joshua Basinger of Markr

November 30, 2015 Comments

Reading Time: 3 minutesFollow We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the …


How Brands Collaborate to Tackle Our Most Pressing Global Crises

November 30, 2015 Comments

Reading Time: 3 minutesFollow With increasing coverage of the environmental and social challenges that we all face as citizens, business or governments, brands can no longer take a back seat in recognizing their impact and contributing towards tackling the critical issues of our …


Book Review: X: The Experience When Business Meets Design by Brian Solis

November 30, 2015 Comments

Reading Time: 2 minutesFollow Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.