The We First Blog.

What David Bowie Taught Us as a Brand

January 12, 2016 Comments

Reading Time: 1 minutesFollow David Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand. While authenticity remains constant, it’s expression …


Top Ten Self-Deceptions that could Destroy your Brand

January 11, 2016 Comments

Reading Time: 3 minutesFollow One of the hallmarks of 2015 was the series of high-profile brand scandals. Most notable included the VW diesel emissions scandal, the FIFA leadership bribery controversy, and the demise of Turing Pharmaceuticals at the hands of its CEO, Martin …


The Role of Brands in Policy-Making: Influencing a More Socially and Environmentally Progressive Economy

January 7, 2016 Comments

Reading Time: 2 minutesFollow As the nature and structure of brands continue to evolve towards new business models (products as services) and more robust sustainability commitments (sustainable mass transportation), so too has their role expanded beyond purely self-serving economic gains to influencing social …


Ten Reasons to Feel Optimistic About 2016

January 5, 2016 Comments

Reading Time: 1 minutesFollow As we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!


Top Ten Posts of 2015: Leadership, Community Building and Millennial Engagement

January 5, 2016 Comments

Reading Time: 2 minutesFollow There were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy …


Top Challenges, Opportunities and Trends for Socially-Minded Brands

December 31, 2015 Comments

Reading Time: 2 minutesFollow Challenges and Opportunities. When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many …


Leverage Purpose to Build Brand Reputation, Employee Advocacy And Sales

December 30, 2015 Comments

Reading Time: 1 minutesFollow There is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, to environmental degradation, to loss of biodiversity, and beyond. But …


COP21 and the Power of Narrative to Address Climate Change

December 22, 2015 Comments

Reading Time: 2 minutesFollow The climate change agreement reached in Paris this month has been met with a predictable blend of celebration and criticism from both sides of the debate. In fairness to critics the terms of the agreement are yet to be …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.