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Top Ten Posts of 2015: Leadership, Community Building and Millennial Engagement

January 5, 2016 Comments

Reading Time: 2 minutesFollow There were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy …

 

Top Challenges, Opportunities and Trends for Socially-Minded Brands

December 31, 2015 Comments

Reading Time: 2 minutesFollow Challenges and Opportunities. When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many …

 

Leverage Purpose to Build Brand Reputation, Employee Advocacy And Sales

December 30, 2015 Comments

Reading Time: 1 minutesFollow There is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, to environmental degradation, to loss of biodiversity, and beyond. But …

 

COP21 and the Power of Narrative to Address Climate Change

December 22, 2015 Comments

Reading Time: 2 minutesFollow The climate change agreement reached in Paris this month has been met with a predictable blend of celebration and criticism from both sides of the debate. In fairness to critics the terms of the agreement are yet to be …

 

“Doing Good” As A Profitable Business Driver

December 17, 2015 Comments

Reading Time: 4 minutesFollow Peter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the …

 

How Brands Create Conversations that Shift Culture and Better Our World

December 15, 2015 Comments

Reading Time: 4 minutesFollow In a marketplace where consumers are overwhelmed with messages from peers and the private sector, the search for novel ways of engagement have become overextended; brands grounded in social purpose have a unique opportunity to leverage a higher order …

 

VLOG: How Language Can Help Evolves Your Business Model

December 10, 2015 Comments

Reading Time: 1 minutesFollow Another week, another vlog. This week it’s all about how to use language persuasively in a way that defines your business and core values. We need to make sure though that our language in time evolves with our business …

 

#GivingTuesday: The Must Do Kick-off to the Holiday Season!

December 1, 2015 Comments

Reading Time: 2 minutesFollow Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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