I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — for a new approach to public engagement around social good and global progress.
Aaron cites the impact that social entrepreneurs and a new generation of empowered change makers can have in an era when: 1) an unprecedented generation of young people is alive; 2) the emerging power of mobile phones is changing the face of communications; 3) an increased focus on adolescent girls is forcing a new dialogue around development; 4) a fresh approach to philanthropy is changing the definition of the sector; and 5) a vibrant dialogue around social good offer new channels for global good. For more information on these initiatives, visit www.unfoundation.org
Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made instruments have given peace a voice and inspired the creation of a new non-profit called Instruments of Peace.
Instruments of Peace was founded on Maestro Armand Diangienda’s dream of utilizing music to teach “peace and reconciliation” and is dedicated to bringing the gift of music to the most volatile regions of the world, especially to those who have limited or no access to practice and study music.
It’s aim is to execute Armand’s vision by building music schools, hosting benefit concerts in the U.S., and distributing in-kind donations such as sheet music and instruments to those in need of hope. Specifically, with sufficient help, they will deliver on 3 fronts:
1. Concerts – Benefit concerts will not only raise funds for orchestras and choirs, they will also give people the ability to connect cross-culturally through music. The concerts will give orchestras the opportunity to come to the U.S. and share their talents while raising awareness about the adversity they face in their respective country. Most importantly, the benefit concerts provide a space where people can come together and enjoy the universal language of music, which adheres to Instruments of Peace’s greater mission of promoting peace.
2. Music Schools – A large part of their efforts are ensuring that people have a place to practice music. To many people who live in impoverished conditions, it is not just a “school”. It is a place of refuge, a sanctuary where one can pick up an instrument and let the music carry them away to somewhere else for awhile. For others, learning to play an instrument, joining a choir, being on staff as a bookkeeper, or doing instrumental repair provides options for a different direction in life – and options are empowering.
3. Instruments – Without the sounds of music flowing through hallways and reverberating off walls, a music school is just another building. The goal is to make sure that every student has an instrument and sheet music, whether it is donated or handcrafted locally. Training locals as “instrument-smiths” will ensure that every broken instrument can be refurbished and played again.
Instruments of Peace is exactly that – an opportunity for each of us to support and amplify their work to accelerate this process in the Congo and sub-Saharan Africa.
They have just launched an Indiegogo project here with great perks for contribution.
This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be held on Wednesday, April 17th at 11.00 – 12.30 pm PST.
The focus is a series of challenges that every company faces today. How do you reinvent yourself to tap into the power of new social technologies? How do you tell your brand story in a way that inspires customers to promote your brand? And how do you maintain your leadership over time in the face of today’s competitive and fast changing marketplace. So please join us and I’ll share the insights I’ve learned working on brands as diverse as Nike, Coca-Cola and Toyota.
What you will learn in the webinar includes:
- How to tell your brand story in a way that enhances your company’s reputation, employee productivity and customer engagement.
- How to avoid the number one storytelling mistake that brands consistently make
- How and why to differentiate your story from others in an increasingly crowded category and marketplace.
And you will walk away from the webinar with:
- The 8 steps you must take to become a brand that customers want to promote.
- How to sustain your customer community over the long term and avoid community attrition.
- How to maintain a leadership position and competitive advantage even as technology changes.
You’ll get an inside look to how leading companies tell their brand stories using social and mobile technologies in ways that scale their business and social impact.
So reserve your spot now and make sure you have any questions ready because we’ll be doing Q&A for a half hour at the end.
Plus if you have a clash at that time, be sure to still register as you’ll then get an on-demand copy to watch at your convenience.
We’re doing this series to make sure you get benefit of the best practices and insights of the industry and we’re committed to your success.
So register now and we look forward to connecting next week.
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