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Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

June 13, 2014 Comments

Reading Time: 2 minutesFollow As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also …

 

Unilever, Coca-Cola, and Facebook to speak at the 2014 Brand Leadership Summit

June 4, 2014 Comments

Reading Time: 2 minutesFollow Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural …

 

How Target Built a Brand Story That Benefits Employees, Customers, and Community

May 28, 2014 Comments

Reading Time: 3 minutesFollow Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers …

 

How Social Media Can Kill Your Brand and Three Ways To Avoid It

May 13, 2014 Comments

Reading Time: 3 minutesFollow It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding because it is far better to avoid or mitigate …

 

How Autism Awareness Brings Out the Best in Big Brands

April 30, 2014 Comments

Reading Time: 2 minutesFollow One of the most powerful forces reshaping the cultural, marketing, and technology landscape is collaboration. Whether it’s citizens uniting around world to demand an end to political injustices, consumers rallying around causes they care about to demand greater social …

 

The Sustainability Imperative and What It Means for the Future of Your Brand

April 24, 2014 Comments

Reading Time: 3 minutesFollow Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more …

 

Apple, Earth Day, and The New Demands of Leadership

April 22, 2014 Comments

Reading Time: 3 minutesFollow On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as …

 

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments

Reading Time: 2 minutesFollow Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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