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How Autism Awareness Brings Out the Best in Big Brands

April 30, 2014 Comments

Reading Time: 2 minutesFollow One of the most powerful forces reshaping the cultural, marketing, and technology landscape is collaboration. Whether it’s citizens uniting around world to demand an end to political injustices, consumers rallying around causes they care about to demand greater social …

 

The Sustainability Imperative and What It Means for the Future of Your Brand

April 24, 2014 Comments

Reading Time: 3 minutesFollow Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more …

 

Apple, Earth Day, and The New Demands of Leadership

April 22, 2014 Comments

Reading Time: 3 minutesFollow On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as …

 

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 Comments

Reading Time: 2 minutesFollow Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are …

 

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 Comments

Reading Time: 2 minutesFollow In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of …

 

How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 Comments

Reading Time: 2 minutesFollow Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of …

 

Why Integration is the Key to the Impact of a Brand’s Social Purpose

March 24, 2014 Comments

Reading Time: 2 minutesFollow A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 …

 

Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 Comments

Reading Time: 3 minutesFollow Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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