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Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

Reading Time: 3 minutesFollow In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand …

 

Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

August 7, 2014 Comments

Reading Time: 1 minutesFollow As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you …

 

How Brands And Consumers Build A Sustainable Future

July 31, 2014 Comments

Reading Time: 2 minutesFollow A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. …

 

How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments

Reading Time: 2 minutesFollow Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second …

 

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments

Reading Time: 2 minutesFollow Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile …

 

Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments

Reading Time: 4 minutesFollow Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees …

 

Sustainability Stories: Three Common Marketing Mistakes

July 9, 2014 Comments

Reading Time: 1 minutesFollow Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that …

 

Self-Disruption: Personal Innovation for Public Relevance

July 8, 2014 Comments

Reading Time: 2 minutesFollow I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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