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Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments

Reading Time: 4 minutesFollow Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees …

 

Sustainability Stories: Three Common Marketing Mistakes

July 9, 2014 Comments

Reading Time: 1 minutesFollow Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that …

 

Self-Disruption: Personal Innovation for Public Relevance

July 8, 2014 Comments

Reading Time: 2 minutesFollow I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in …

 

Yes, Consumers Actually Care and Purpose Pays Off

July 1, 2014 Comments

Reading Time: 2 minutesFollow These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to …

 

Why Restraint Was The Key To GoPro’s Success

June 27, 2014 Comments

Reading Time: 3 minutesFollow The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company that has gone from strength to strength under the guidance …

 

21st Century Leadership: 3 Master Strokes by Elon Musk

June 20, 2014 Comments

Reading Time: 4 minutesFollow When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional …

 

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

June 13, 2014 Comments

Reading Time: 2 minutesFollow As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also …

 

Unilever, Coca-Cola, and Facebook to speak at the 2014 Brand Leadership Summit

June 4, 2014 Comments

Reading Time: 2 minutesFollow Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural …

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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