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How to Make a Big Decision About the Future of Your Brand

April 14, 2016 Comments Off on How to Make a Big Decision About the Future of Your BrandComments Off on How to Make a Big Decision About the Future of Your Brand

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In our work with brands, we constantly work with companies that are struggling to make the right decision about their future. And the reason its so hard, is it is hard to read the label from inside the jar. It’s hard to see yourself from the outside, how others perceive you and see the future you want to create for yourself. To get around that there are three key steps.

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Simon Mainwaring

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