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#SIMONONBRAND: The Number One Mistake Purposeful Companies Make

November 28, 2016 Comments

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One response to “#SIMONONBRAND: The Number One Mistake Purposeful Companies Make”

  1. Thought provoking question: How do you engage people in a way that they co-create your purpose with you? To get people to deeply identify with something, they need to contribute to it in some way. That is why for Charities, donors often start as volunteers. For marketers, this is a great lesson to remember.

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