Comments on: How advertising handles the chaos of social media http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Thu, 02 Feb 2012 01:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Simon Mainwaring http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-218 Simon Mainwaring Fri, 04 Dec 2009 00:44:37 +0000 http://simonmainwaring.com/?p=1819#comment-218 Hi Michelle, so agree! Measurement is the huge challenge now. Building on Stowe Boyd's 'meaning is the new search', I believe meaning is fast becoming media - that is, the defining filter for what controls consumer attention. But how do you measure the meaning a brand or corporation offers, or what consumers are looking for? There's a huge opportunity here for tool makers. But they must be framed in terms of a 'pull' dynamic between brands and consumers. So nice chatting. Simon Hi Michelle, so agree! Measurement is the huge challenge now. Building on Stowe Boyd's 'meaning is the new search', I believe meaning is fast becoming media – that is, the defining filter for what controls consumer attention. But how do you measure the meaning a brand or corporation offers, or what consumers are looking for? There's a huge opportunity here for tool makers. But they must be framed in terms of a 'pull' dynamic between brands and consumers. So nice chatting. Simon

]]> By: michellefitzgerald http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-217 michellefitzgerald Fri, 04 Dec 2009 00:02:12 +0000 http://simonmainwaring.com/?p=1819#comment-217 we have a line here at yahoo too - Fail Forward. and much of the "social" convo is just that - having a convo/sharing with others. traditional media can still have it's place, but it doesn't allow nearly as much push-pull in the dialogue between advertiser and consumer. it's imperative we are ALL out there - talking, not preaching. the challenge? measuring it. we need more tools. we have a line here at yahoo too – Fail Forward. and much of the “social” convo is just that – having a convo/sharing with others. traditional media can still have it's place, but it doesn't allow nearly as much push-pull in the dialogue between advertiser and consumer. it's imperative we are ALL out there – talking, not preaching. the challenge? measuring it. we need more tools.

]]> By: Simon Mainwaring http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-216 Simon Mainwaring Thu, 03 Dec 2009 21:07:17 +0000 http://simonmainwaring.com/?p=1819#comment-216 Thanks Heather. I agree. I am going to focus on this myself and I took a picture of my daughters in front of it to inspire them. Great words for all.<br><br>Thanks for saying hi. Simon Thanks Heather. I agree. I am going to focus on this myself and I took a picture of my daughters in front of it to inspire them. Great words for all.

Thanks for saying hi. Simon

]]> By: Heather White-Laird http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-215 Heather White-Laird Thu, 03 Dec 2009 20:39:17 +0000 http://simonmainwaring.com/?p=1819#comment-215 Thanks Simon. A must read and a must do. Fail Harder. Thanks Simon. A must read and a must do. Fail Harder.

]]> By: Simon Mainwaring http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-193 Simon Mainwaring Thu, 03 Dec 2009 18:44:37 +0000 http://simonmainwaring.com/?p=1819#comment-193 Hi Michelle, so agree! Measurement is the huge challenge now. Building on Stowe Boyd's 'meaning is the new search', I believe meaning is fast becoming media - that is, the defining filter for what controls consumer attention. But how do you measure the meaning a brand or corporation offers, or what consumers are looking for? There's a huge opportunity here for tool makers. But they must be framed in terms of a 'pull' dynamic between brands and consumers. So nice chatting. Simon Hi Michelle, so agree! Measurement is the huge challenge now. Building on Stowe Boyd's 'meaning is the new search', I believe meaning is fast becoming media – that is, the defining filter for what controls consumer attention. But how do you measure the meaning a brand or corporation offers, or what consumers are looking for? There's a huge opportunity here for tool makers. But they must be framed in terms of a 'pull' dynamic between brands and consumers. So nice chatting. Simon

]]> By: michellefitzgerald http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-192 michellefitzgerald Thu, 03 Dec 2009 18:02:12 +0000 http://simonmainwaring.com/?p=1819#comment-192 we have a line here at yahoo too - Fail Forward. and much of the "social" convo is just that - having a convo/sharing with others. traditional media can still have it's place, but it doesn't allow nearly as much push-pull in the dialogue between advertiser and consumer. it's imperative we are ALL out there - talking, not preaching. the challenge? measuring it. we need more tools. we have a line here at yahoo too – Fail Forward. and much of the “social” convo is just that – having a convo/sharing with others. traditional media can still have it's place, but it doesn't allow nearly as much push-pull in the dialogue between advertiser and consumer. it's imperative we are ALL out there – talking, not preaching. the challenge? measuring it. we need more tools.

]]> By: Simon Mainwaring http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-191 Simon Mainwaring Thu, 03 Dec 2009 15:07:17 +0000 http://simonmainwaring.com/?p=1819#comment-191 Thanks Heather. I agree. I am going to focus on this myself and I took a picture of my daughters in front of it to inspire them. Great words for all.<br><br>Thanks for saying hi. Simon Thanks Heather. I agree. I am going to focus on this myself and I took a picture of my daughters in front of it to inspire them. Great words for all.

Thanks for saying hi. Simon

]]> By: Heather White-Laird http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-190 Heather White-Laird Thu, 03 Dec 2009 14:39:17 +0000 http://simonmainwaring.com/?p=1819#comment-190 Thanks Simon. A must read and a must do. Fail Harder. Thanks Simon. A must read and a must do. Fail Harder.

]]> By: Simon Mainwaring http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-188 Simon Mainwaring Wed, 02 Dec 2009 03:55:29 +0000 http://simonmainwaring.com/?p=1819#comment-188 Thanks, Brandon,<br><br>The best companies in the world are the best at changing and they best at what they become. It's that one, two punch that creates iconic companies and W+K is one of the them. Thanks for the support and keep in touch,<br><br>Simon Thanks, Brandon,

The best companies in the world are the best at changing and they best at what they become. It's that one, two punch that creates iconic companies and W+K is one of the them. Thanks for the support and keep in touch,

Simon

]]> By: Brandon101 http://simonmainwaring.com/social-media/how-advertising-handles-the-chaos-of-social-media/comment-page-1/#comment-187 Brandon101 Tue, 01 Dec 2009 22:32:05 +0000 http://simonmainwaring.com/?p=1819#comment-187 This is without a doubt an incredibly exciting time to be in Marketing! The energy surrounding this shift toward mainstream acceptance of the social factor in business is evident everywhere. It's great to see 'legacy' agencies like W+K embracing this shift. <br><br>It's particularly interesting to see how the experienced professionals and the young tech-savvy recent graduates are melding together. There's no question that workplace dynamics (and indeed business dynamics overall) have changed and adapting to this shift is essential for every organization that hopes to be around in 5 years. I appreciate your efforts to continue to spread this message! This is without a doubt an incredibly exciting time to be in Marketing! The energy surrounding this shift toward mainstream acceptance of the social factor in business is evident everywhere. It's great to see 'legacy' agencies like W+K embracing this shift.

It's particularly interesting to see how the experienced professionals and the young tech-savvy recent graduates are melding together. There's no question that workplace dynamics (and indeed business dynamics overall) have changed and adapting to this shift is essential for every organization that hopes to be around in 5 years. I appreciate your efforts to continue to spread this message!

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