Comments on: Top ten ways social media is teaching us to be human again

By: » What Every Marketing Student Should Know - Create and Innovate | The Convergence of Digital Media, Marketing, and More

Thu, 08 Mar 2012 03:57:32 +0000

[...] find ways to bridge the gap between traditional forms of marketing like print, and newer forms of marketing such as Facebook advertising and geolocation marketing. As part of a marketing team, your job [...]

By: BrandSocialism – The Power & Influence of Social Media: Shifting Consumer Behaviors

Fri, 15 Apr 2011 20:47:53 +0000

[...] to Simon Mainwaring of simonmainwaring.com, the business of social transformation, “Technology is teaching us to be human again’”. In another social media brand article, he [...]

By: Thank You Economy: How brand’s re-humanize themselves to build communities | Simon Mainwaring

Wed, 09 Mar 2011 17:54:17 +0000

[...] past posts I have said that technology is teaching us to be human again, and what Gary Vaynerchuck offers in the Thank You Economy is an essential guide to the new [...]

By: WHEN WE WERE YOUNG « QUYNH NGUYEN

WHEN WE WERE YOUNG « QUYNH NGUYEN — Sun, 01 Aug 2010 01:01:14 +0000

[...] Courtesy of: Simon Mainwaring [...]

By: The Power & Influence of Social Media: Shifting Consumer Behaviors : Sparxoo

The Power & Influence of Social Media: Shifting Consumer Behaviors : Sparxoo — Mon, 12 Jul 2010 14:51:49 +0000

[...] to Simon Mainwaring of simonmainwaring.com, the business of social transformation, “Technology is teaching us to be human again’”. In another social media brand article, [...]

By: Simon Mainwaring

Simon Mainwaring — Thu, 01 Jul 2010 11:50:34 +0000

Thanks, Patrick. Wow, the eyewriter project is certainly human connection at a whole other level. And no, I hadn't seen it before so thanks for sharing. Still, in the world of marketing, I believe certain brands are doing a much better job of creating emotional connection than merely bleating about themselves. But yes, these are two different animals altogether. thanks, Simon

By: patrickdh

patrickdh — Thu, 01 Jul 2010 07:06:03 +0000

I can relate, share and understand your enthusiasm in Social Media that can contribute to a rebirth of agencies and creating new ways to connect with their clients – “demonstrating real engagement with the marriage of the two”. I mean it would be pretty silly for agencies to now continue ignoring social media especially when that's where the attention (money) is going.

Let's be real – 'two ads that share the use of technology to connect emotionally with what it means to be human”. With all due respect – it's not Nike, nor CocaCola that's doing that – and certainly not by making an ad or embracing new means of messaging. Advertising should live with the humble role it plays, because it's visibly still a numbers game, but this time around – everybody can play.
I invite you to check out the Eyewriter project which truly embodies in real life terms the meaning of technology connecting with the meaning of being human. You've probably seen it – but to my mind that's unbeatable http://www.eyewriter.org/. Thanks for sharing your experience at Cannes and good luck with the book.

By: Simon Mainwaring

Simon Mainwaring — Tue, 29 Jun 2010 20:37:39 +0000

Thanks, Howie. You're so right. be transparent and be liked. And 'fess up if you make a mistake. BP is a master class in mistakes sadly. I think many brands will learn the hard way. thanks, Howie. Simon

By: Howie at Sky Pulse Media

Howie at Sky Pulse Media — Tue, 29 Jun 2010 18:14:46 +0000

Simon

You just hit the nail on the head of why Social is very important. You brought up being duplicitous like BP with their green campaign. Social allows the people to keep the companies in check. Think Nestle and Palm Oil. If your being shady don't be in social! LOL

I have 16 years of sales in B2B all industries except for Mining and Farming (prior to my career change into Adland-MarketingLand). The saying goes when everything is equal, price, product etc people buy from people/companies they like. Why blow that chance for such an edge. Direct sales I can take a client to dinner. Social allows similar connection (not the same as steak and wine but!) with a larger pool of people.

Cheers Howie

By: Simon Mainwaring

Simon Mainwaring — Tue, 29 Jun 2010 17:54:18 +0000

You're welcome Andrew. You used a powerful word. Compassion. I think that goes to the heart of the smartest brands right now. They think with the heart of everyone involved. It sounds simple but its so difficult to do in business. Thanks for the feedback, Simon