This week was the official launch of the national “iParticipate” campaign. As one of the team members that created the campaign, I wanted to thank the networks, talents agents and stars for doing something unprecedented – uniting all four networks around a single cause. It’s yet one more milestone on the way to massive, positive social change for so many people in desperate need around the country. Here’s a look at how a few of the one hundred prime time shows are lending a hand:
UGLY BETTY
DANCING WITH THE STARS
CASTLE
KEVIN BACON/TODAY SHOW
Anyone spy any others?
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.