This week was the official launch of the national “iParticipate” campaign. As one of the team members that created the campaign, I wanted to thank the networks, talents agents and stars for doing something unprecedented – uniting all four networks around a single cause. It’s yet one more milestone on the way to massive, positive social change for so many people in desperate need around the country. Here’s a look at how a few of the one hundred prime time shows are lending a hand:
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.