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Tag Archives: Advertising
How social ads are winning over advertisers and consumers
May 14, 2012
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Over the last two years we have seen a steady shift from Google Search to Social Search as consumers, faced with an overwhelming amount of choices and information, are turning to their peers within social networks for trusted recommendations as …
Posted in Advertising, Brands, Facebook, Social media
Tagged Advertising, Facebook, social ads
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The future of TV, advertising and social media by Dan Wieden
Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary …
Posted in Advertising, Brands, Community, Creativity, Social media, Thought leadership
Tagged Advertising, branding, Creativity, Dan Wieden, socail media, Wieden & Kennedy
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What technology has in mind for your brand’s future
Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your …
Posted in Advertising, Brands, Future, GENERAL, Mobile, Optimism, Purpose, Social Entrepreneurship, Social media, Thought leadership
Tagged Advertising, Future, Social media, Technology
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Facebook & Twitter to Madison Avenue: Your future is social
In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for …
Posted in Advertising, Brands, Community, Facebook, Future, Mobile, Social media, Twitter
Tagged Advertising, branding, Marketing, Social media
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Pics from the We First Social Branding Seminar
The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing …
Posted in Brands, Causes, Community, Conferences, Future, Leadership, Non-profits, Social Entrepreneurship, Social media, We First
Tagged Advertising, branding, conference, social good, Social media, We First
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Tweet Memories: Top Ten Posts of 2011
As we wave good-bye to 2011 it’s always fun to look back at some of the ground we covered in the news, our thinking and our lives. Here’s the ten most popular posts for 2011 from my blog and thanks …
Posted in Brands, Community, Consumers, Social media, We First
Tagged 2011, Advertising, Blog, branding, social good, Social media
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Twitter just redesigned how brands and customers relate. Now it’s your turn.
Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to …
Posted in Advertising, Brands, GENERAL, Mobile, Social Entrepreneurship, Social media, Social Networking, Technology, Twitter
Tagged Advertising, branding social media, Consumers, Twitter
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