-
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
-
Meta
Tag Archives: Advertising
Tweet Memories: Top Ten Posts of 2011
As we wave good-bye to 2011 it’s always fun to look back at some of the ground we covered in the news, our thinking and our lives. Here’s the ten most popular posts for 2011 from my blog and thanks …
Posted in Brands, Community, Consumers, Social media, We First
Tagged 2011, Advertising, Blog, branding, social good, Social media
Leave a comment
Twitter just redesigned how brands and customers relate. Now it’s your turn.
Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to …
Posted in Advertising, Brands, GENERAL, Mobile, Social Entrepreneurship, Social media, Social Networking, Technology, Twitter
Tagged Advertising, branding social media, Consumers, Twitter
1 Comment
BrandKarma: How customers rate and reward socially responsible brands
Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …
Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First
Tagged Advertising, Brands, Causes, Community, Consumers, CSR, Future, Online communities, Social change, Social media, We First
Leave a comment
Why social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …
Posted in Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social media, Social Networking, Values, Videos, We First
Tagged Advertising, Brands, Causes, Community, Future, non-profits, Social change, Values, We First
Leave a comment
Should Unthink rethink?
This week marks the launch of Unthink, a new social network that positions itself as a counterpoint to Facebook and Google+ attacking what they describe as dishonest invasions of privacy. While there’s clearly room for another social network in the …
Posted in Advertising, Brands, Community, Creativity, Facebook, Future, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First
Tagged Advertising, Brands, Community, Facebook, Future, Marketing, Online communities, Social media, social network, Technology, Values, We First
6 Comments
Chuck Carey of Troika: How listening and design shape brand storytelling
Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which …
Posted in Advertising, Brands, Creativity, Future, MEDIA
Tagged Advertising, Brands, Chuck Carey, Consumers, Design, Troika
Leave a comment
Brand/Cause partnerships: GMC & Invisible People – Part 2
In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners …
Posted in Advertising, Brands, Capitalism, Causes, Community, CSR, Economy, Future, Non-profits, Social Entrepreneurship, Social media, Thought leadership
Tagged Advertising, Brands, Causes, Community, Future, non-profits, Social change
Leave a comment