Tag Archives: Augmented Reality

Nike Just Does It Again: New Local/Social ‘True City’ AR App

January 18, 2010 14 Comments


Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city …

Posted in Brands, Creativity, Technology | Tagged , | 14 Comments

 

The Experience Revolution: How Augmented Reality is about to change how you live, advertise and brand

July 13, 2009 21 Comments


A day doesn’t pass without a new augmented reality application for the iPhone 3GS making its tour of Twitter and the web. A recent example is the great London Tube app below. It’s utility can’t be denied. You simply hold …

Posted in Brands, Consumers, Technology | Tagged , , , , | 21 Comments