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Tag Archives: branding
Today’s social media landscape and where you fit in
May 21, 2012
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Why you need more than good intentions to build a purposeful brand
One of the most encouraging trends in today’s social business marketplace is the demonstration of greater social responsibility by brands. At one extreme you see large brands showing a greater commitment to their purpose, and at the other a growing …
Posted in Brands, Purpose, Values, We First
Tagged branding, purpose, social responsibility
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What Facebook is worth to your business and brand
As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities …
Posted in Brands, Consumers, Facebook, Future, Mobile, Social media
Tagged branding, Facebook, IPO, Social media
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The future of TV, advertising and social media by Dan Wieden
Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary …
Posted in Advertising, Brands, Community, Creativity, Social media, Thought leadership
Tagged Advertising, branding, Creativity, Dan Wieden, socail media, Wieden & Kennedy
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How brands build goodwill by supporting good work
I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their …
Posted in Advertising, Brands, Causes, Community, Facebook, Social media, We First
Tagged 100 Cars for Good, branding, Social media, Toyota
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Why timing means everything to the success of your brand
In this age of real-time social and customer engagement I wanted to share two charts that dramatically demonstrate how important timing is to the success of your brand from both a macro and micro perspective. The first is a chart …
Posted in Advertising, Brands, Consumers, Future, Social media, Technology
Tagged branding, Consumers, mobile, Technology
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Let Go & Lead: How to engage customers in the social business marketplace
Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I …
Posted in Advertising, Brands, Causes, Consumers, Economy, Future, Leadership, Social media, Thought leadership, We First
Tagged branding, leadership, Let Go & Lead, Social media
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Facebook & Twitter to Madison Avenue: Your future is social
In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for …
Posted in Advertising, Brands, Community, Facebook, Future, Mobile, Social media, Twitter
Tagged Advertising, branding, Marketing, Social media
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