Tag Archives: branding

Why effective branding is about doing, not telling

January 26, 2012 Comments


I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said …

Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, GENERAL, Leadership, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , | 4 Comments

 

What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments


We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …

Posted in Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, GENERAL, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values, Viral, We First | Tagged , , , , , , , , , , | Leave a comment

 

This week in social media: Google+, citizen activism and the future of journalism

January 13, 2012 Comments


Last week I had the pleasure of joining other guests on This Week in Social Media with host, Robert Tercek. As always, it was a lively discussion ranging from the rise of Google+, to citizen and consumer activism, to the future …

Posted in Brands, Community, Consumers, Facebook, Future, Gaming, GENERAL, Mobile, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter | Tagged , , , , , , | Leave a comment

 

Tweet Memories: Top Ten Posts of 2011

January 6, 2012 Comments


As we wave good-bye to 2011 it’s always fun to look back at some of the ground we covered in the news, our thinking and our lives. Here’s the ten most popular posts for 2011 from my blog and thanks …

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Top Ten New Year’s Resolutions for brands

January 4, 2012 Comments


A lot is going to be demanded of business leaders in 2012 due to fast-changing social technology that is remaking the business landscape in the midst of a tough economy. To ensure that you’re one of the success stories of …

Posted in Brands, Capitalism, Causes, Economy, Future, Leadership, Optimism, Purpose, Social media, We First | Tagged , , | 2 Comments

 

2012 Prediction: The Year of Customer Activism

December 29, 2011 Comments


2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown …

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What Corporate America must learn from #OccupyWallStreet to succeed in 2012

December 20, 2011 Comments


Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a …

Posted in Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Non-profits, Purpose, Social media, Values, We First | Tagged , , , | 2 Comments

 

The future is a story we write every day

December 18, 2011 Comments


When you watch this Google Zeitgeist video for 2011 it’s hard not to be struck by the sheer volume and impact of changes that have taken place this year. Equally hard to ignore is the breath and depth of human …

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