Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.
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by Simon on July 28, 2010 · View Comments
in Advertising, Brands, Consumers, Social media, Values
Everywhere you look these days there’s another instance of a brand being caught out for disingenuous, duplicitous or unconscionable behavior. It’s almost as if they can’t believe either a) this Internet thing is here to stay, or b) that it requires transparency. So in an effort to shunt to process forward, let’s look at two [...]
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by Simon on July 26, 2010 · View Comments
in Advertising, Brands, Creativity, Future
Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats.
- Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various media and [...]
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by Simon on July 19, 2010 · View Comments
in Advertising, Brands, Community, Social media, Twitter, Viral
There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this great demonstration of the marriage between traditional and social media. More importantly, what do we have [...]
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by Simon on July 14, 2010 · View Comments
in Brands, Causes, Consumers, Social media
Emily Chang kindly pointed out this new Foursquare ad. As the copy explains, when you check-in on Foursquare at the “Earthjustice ad”, one of their donors will donate $10 to stop unsafe oil drilling.
This is a very interesting and powerful new way to leverage location based services for change, but more than that, it highlights [...]
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by Simon on July 12, 2010 · View Comments
in Advertising, Consumers, Facebook, Future, Social media, Technology
Cannes Keynote Speech
View more presentations from Simon Mainwaring.
I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage from the speech itself. If you haven’t used slideshare before, you can view and download the presentation. [...]
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by Simon on July 6, 2010 · View Comments
Large and small brands are now embracing social media as a means to reach their customers but many still make easily avoidable mistakes. For instance, many persist in seeing these tools as an end in themselves rather than an extension of traditional media that has always been social in nature (whether it’s television, print or radio). [...]
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Not long ago I took my daughters to the Portland Children’s Museum – wonderful place – and I couldn’t help but notice this quote written on the wall above the clay making room. To me it so effectively distilled the essence of social media that so I wanted to share it.
The quote reads:
When I make [...]
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by Simon on June 21, 2010 · View Comments
in Advertising, Capitalism, Causes, Community, Non Profit, Optimism, Philanthropy, Social media
Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’. Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again [...]
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