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Tag Archives: Brands
Why caring is now the key to your brand’s success
February 6, 2012
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No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …
Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral
Tagged Brands, Cause marketing, consumer activism, David Jones, social business, social good, Social media, Social Networking, SOPA, Who Cares Wins
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Top ten ways to get the best, not the most, from your employees
I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The …
Posted in Brands, Community, Creativity, Economy, Facebook, Future, Leadership, Thought leadership, Values, We First
Tagged Brands, Community, Creativity, Economy, Facebook, Future, Values, We First
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BrandKarma: How customers rate and reward socially responsible brands
Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …
Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First
Tagged Advertising, Brands, Causes, Community, Consumers, CSR, Future, Online communities, Social change, Social media, We First
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Review: Brian Solis, ‘The End of Business as Usual’
I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and …
Posted in Books, Brands, Community, Consumers, Future, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values
Tagged Brands, Brian Solis, Business, Community, Consumers, Future, Social media, Technology, Values
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Why social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …
Posted in Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social media, Social Networking, Values, Videos, We First
Tagged Advertising, Brands, Causes, Community, Future, non-profits, Social change, Values, We First
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“Hey Corporate America, what if…?”
The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …
Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First
Tagged Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First
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Sherry Turkle of MIT: How social media impacts to your identity (Part 2)
Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM: Hi, I’m …
Posted in Books, Brands, Community, Facebook, Future, MEDIA, Mobile, Social media, Social Networking, Technology, Twitter, Values, We First
Tagged Brands, Community, Facebook, Future, Online communities, Social media, social network, Technology, Twitter, Values, We First
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Michael Martin: The Inner Voice of Trading
In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper …
Posted in Books, Brands, Future, Leadership, MEDIA, Purpose, Social media, Thought leadership, Values
Tagged Brands, Business, Causes, Future, Social media, Technology, Values
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