Tag Archives: Brands

Why caring is now the key to your brand’s success

February 6, 2012 Comments


No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral | Tagged , , , , , , , , , | Leave a comment

 

Top ten ways to get the best, not the most, from your employees

November 7, 2011 Comments


I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The …

Posted in Brands, Community, Creativity, Economy, Facebook, Future, Leadership, Thought leadership, Values, We First | Tagged , , , , , , , | Leave a comment

 

BrandKarma: How customers rate and reward socially responsible brands

October 31, 2011 Comments


Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …

Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First | Tagged , , , , , , , , , , | Leave a comment

 

Review: Brian Solis, ‘The End of Business as Usual’

October 26, 2011 Comments


I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and …

Posted in Books, Brands, Community, Consumers, Future, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values | Tagged , , , , , , , , | 3 Comments

 

Why social good is good business for brands and advertising

October 19, 2011 Comments


I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …

Posted in Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social media, Social Networking, Values, Videos, We First | Tagged , , , , , , , , | Leave a comment

 

“Hey Corporate America, what if…?”

October 12, 2011 Comments


The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …

Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , , , | 7 Comments

 

Sherry Turkle of MIT: How social media impacts to your identity (Part 2)

October 10, 2011 Comments


Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m …

Posted in Books, Brands, Community, Facebook, Future, MEDIA, Mobile, Social media, Social Networking, Technology, Twitter, Values, We First | Tagged , , , , , , , , , , | 2 Comments

 

Michael Martin: The Inner Voice of Trading

October 6, 2011 Comments


In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper …

Posted in Books, Brands, Future, Leadership, MEDIA, Purpose, Social media, Thought leadership, Values | Tagged , , , , , , | Leave a comment