Tag Archives: Business

Review: Brian Solis, ‘The End of Business as Usual’

October 26, 2011 Comments


I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and …

Posted in Books, Brands, Community, Consumers, Future, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values | Tagged , , , , , , , , | 3 Comments

 

Michael Martin: The Inner Voice of Trading

October 6, 2011 Comments


In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper …

Posted in Books, Brands, Future, Leadership, MEDIA, Purpose, Social media, Thought leadership, Values | Tagged , , , , , , | Leave a comment

 

‘Adland’ by James Othmer: Review and Giveaway

March 17, 2010 Comments


This week’s book review features Adland by James Othmer. It’s a memoir of the life of an advertising executive who started out working for a small ad agency and made his way to the top only to find this traditional agency …

Posted in Advertising | Tagged , , | 2 Comments

 

Evan Williams Twitter keynote at SXSW: The Art of Good Business

March 15, 2010 Comments


Today’s keynote by Twitter co-founder Evan Williams was much anticipated. Even though the fireside chat approach was too quiet for some, I found Evan Williams to be incredibly succinct and articulate. Prompted by questions from Harvard Business Review’s Umair Haque, …

Posted in Creativity, Social media, Thought leadership | Tagged , , , | 4 Comments

 

On purpose: Why some brands have already failed in 2010

January 21, 2010 21 Comments


I’ve written often about the need for a brand to define who it is and what its core values are. I wanted to take that further by saying that it is equally critical to define the goals of a brand …

Posted in Brands, Values | Tagged , , , | 21 Comments

 

Ted Sarandos, Chief Content Officer, Netflix, on Blockbuster, movies and the future: Part 2

December 16, 2009 Comments


Here Ted Sarandos, who’s already at the center of the firestorm between studios, cable companies and video stores, takes questions from the floor about the DVD business, Red Box, VOD, streaming video, the Comcast threat, piracy, cable companies and the …

Posted in Thought leadership, Values | Tagged , , | 2 Comments

 

A glance back at the future of social media

December 7, 2009 Comments


This has been a transitional year, partly spent recovering from the trauma of the Great Recession and partly spent adjusting to shifts in power in the marketing industry. Everyone from brands and advertising agencies to their employees have been reeling …

Posted in Brands, Social media, Values | Tagged , , , , | Leave a comment

 

Special Interview: Rishad Tobaccowala on advertising’s digital and social media future

December 4, 2009 Comments


I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and …

Posted in Advertising, Social media, Videos | Tagged , , | 7 Comments