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Tag Archives: Cannes Advertising Festival
Social Media as an Instrument of Change: Cannes seminar slides
July 12, 2010
6 Comments
Cannes Keynote Speech View more presentations from Simon Mainwaring. I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage …
Posted in Advertising, Consumers, Facebook, Future, Social media, Technology
Tagged Advertising, branding, Cannes Advertising Festival, Consumers, Social media
6 Comments
Top ten reasons social media should not (and will not) kill traditional advertising
I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the …
Posted in Advertising, Brands, Consumers, Creativity, Future, Social media
Tagged Advertising, Cannes Advertising Festival, Social media
25 Comments
Top ten ways social media is teaching us to be human again
This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes …
Posted in Advertising, Causes, Community, Social media
Tagged advertsing, Cannes Advertising Festival, Nike, Social media, VW
17 Comments
Cannes International Advertising Festival Round-up: Social media’s impact on advertising
There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar …
Posted in Advertising, Brands, Causes, Community, Consumers, Non-profits, Social media
Tagged Advertising, Cannes Advertising Festival, Social media, Stillerstrong
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Cannes Advertising Festival Social Media Seminar (video)
Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’. Plus …
Posted in Advertising, Capitalism, Causes, Community, Non-profits, Optimism, Philanthropy, Social media
Tagged Advertising, branding, Cannes Advertising Festival, Capitalism, Causes, Social media
2 Comments
Cannes Advertising Festival Seminar: Social media as an instrument of change
For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. …
Posted in Advertising, Brands, Capitalism, Consumers, Globalization, MEDIA, Social media, Values
Tagged Advertising, branding, Cannes Advertising Festival, Social media
22 Comments
Cannes Festival: Where new media & advertising meet (Part 2)
Last week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking …
Posted in Advertising, Brands, Consumers, Future
Tagged branding, Cannes Advertising Festival, Social media
3 Comments
Biz Stone on Twitter in Cannes in Real Time (well, pretty close)