Tag Archives: Cannes Advertising Festival

Social Media as an Instrument of Change: Cannes seminar slides

July 12, 2010 Comments


Cannes Keynote Speech View more presentations from Simon Mainwaring. I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage …

Posted in Advertising, Consumers, Facebook, Future, Social media, Technology | Tagged , , , , | 6 Comments

 

Top ten reasons social media should not (and will not) kill traditional advertising

June 30, 2010 25 Comments


I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the …

Posted in Advertising, Brands, Consumers, Creativity, Future, Social media | Tagged , , | 25 Comments

 

Top ten ways social media is teaching us to be human again

June 27, 2010 18 Comments


This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my  social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes …

Posted in Advertising, Causes, Community, Social media | Tagged , , , , | 18 Comments

 

Cannes International Advertising Festival Round-up: Social media’s impact on advertising

June 23, 2010 Comments


There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar …

Posted in Advertising, Brands, Causes, Community, Consumers, Non-profits, Social media | Tagged , , , | Leave a comment

 

Cannes Advertising Festival Social Media Seminar (video)

June 21, 2010 Comments


Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus …

Posted in Advertising, Capitalism, Causes, Community, Non-profits, Optimism, Philanthropy, Social media | Tagged , , , , , | 2 Comments

 

Cannes Advertising Festival Seminar: Social media as an instrument of change

June 20, 2010 22 Comments


For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. …

Posted in Advertising, Brands, Capitalism, Consumers, Globalization, MEDIA, Social media, Values | Tagged , , , | 22 Comments

 

Cannes Festival: Where new media & advertising meet (Part 2)

June 3, 2010 Comments


Last week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking …

Posted in Advertising, Brands, Consumers, Future | Tagged , , | 3 Comments

 

Biz Stone on Twitter in Cannes in Real Time (well, pretty close)

June 22, 2009 Comments


Having just heard Biz Stone speak at the Cannes Advertising Festival seminar, it seems appropriate to share the highlights as quickly as possible. Firstly, super laid back, approachable guy who is refreshingly down to earth despite all the success and …

Posted in Social media | Tagged , , , , | 6 Comments